Freelance Design Researcher | Lonely Planet
Freelance Design Researcher | Lonely Planet
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Job Description
To support the growth of Lonely Planets iconic guidebooks we are seeking the help of a freelance Design Researcher. Working closely with our Guidebook Development Editor you will conduct hands-on design research as well as analysing the wealth of third-party data available. This is a freelance position. We anticipate needing freelance support for at least 6 months with the possibility of extending.
What Youll Do
- Create a programme of research designed to improve Lonely Planets guidebook sales
- Test content designs and products as they are prototyped to ensure they meet consumer needs and will drive growth
- Conduct quant and qual research on users and non-users to find out how Lonely Planet can best position its product for success
- Create briefs for the book product team on how to improve existing product and launch suitable product to new demographics based on consumer insight
- Analyze the wealth of third-party data published in both the travel and book industries to ensure Lonely Planet books remain competitive and on-trend
What Were Looking For:
- Freelancer looking to form a deep relationship with Lonely Planet
- 3 years of relevant design research or UX experience
- Hands-on experience in quantitative survey and qualitative / design consumer research
- Excellent analytical presentation communication and influencing skills
- Track record of contributing to demonstrable business growth
- Intellectual curiosity in ever-changing travel and media landscapes to stay abreast of industry trends and changing consumer needs
- A scrappy approach - sourcing fast cost-effective recommendations
Rate:
250 per diem to be invoiced fortnightly
Lonely Planet Guidebooks
With over 150 million guidebooks in print Lonely Planet is a trusted source for any traveler. Since our inception in 1973 weve inspired generations of travelers to discover amazing places and enabled curious travelers to get off the beaten paths to appreciate different cultures and become agents of positive change.
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Employment Type
Contract
