Principal Integrated Marketing Specialist - Acute Care and Monitoring
Principal Integrated Marketing Specialist - Acute Care and Monitoring
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Job Description
At Medtronic you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all. Youll lead with purpose breaking down barriers to innovation in a more connected compassionate world.
A Day in the Life
We are looking for an experienced confident and globally minded Principal Specialist to join the Global Integrated Marketing team supporting the Perioperative franchise within Medtronics business unit Acute Care & Monitoring (ACM).
This individual will play a critical role in developing and executing global business division wide marketing programs that elevate our Perioperative technology portfolio and support position its product lines as the global market leader in patient safety. Products in this franchise include BIS brain monitoring system INVOS regional oximetry Argos Cardiac Output Monitor among others.
Reporting to the Senior Group Manager Integrated Marketing the Principal Integrated Marketing Specialist will be a key strategic partner for the perioperative franchise leadership and the cross-functional perioperative clinical regional and global marketing and sales teams. Having a downstream marketing mindset strong digital marketing skills and a track record of innovative and growth-oriented thinking you will develop implement and measure marketing plans to achieve business objectives.
This position is based in Lafayette Colorado or alternatively Mounds View MN.
At Medtronic we bring bold ideas forward with speed and decisiveness to put patients first in everything we -person exchanges are invaluable to our work. Were working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.
Who you are:
You are a strong consistent leader by influence communicator & storyteller- driven to bring teams together to accomplish big things
You prioritize your customers their goals and what is critical to their success
You are a big picture thinker with who thrives on a blank canvas
You are passionate about improving patient safety and outcomes
You can deliver on strategy and execution with a focus on growth mindset
Responsibilities include:
Develops and implements business unit wide integrated marketing programs
Develops the business case strategies budgets executions measurement and ongoing enhancements to meet the business units reputational and growth objectives
Utilizes omni-channel marketing models incorporating paid owned earned and shared content strategies.
Develops reputational KPIs listening tools and the strategies for tracking and measuring program impact on reputation at a regional or global basis.
Conceptualizes customer personas to guide multi-media content & channel strategy.
Strategizes on how to reach target customers /audiences based on their motivations challenges and triggers - with the goal of connecting with key audiences and generating demand.
Leads the development of engaging and purposeful multi-media content to be used across channels for each stage of the buying funnel.
Solves key customer challenges and advances our reputation through a thought leadership / content strategy editorial calendar and agency management and execution.
Builds and owns digital/ social media/web engagement strategies calendar execution and reporting in partnership with agencies and internal stakeholders.
Gathers insights from regional marketing and sales teams to identify opportunities to refine existing (and create new) commercial enablement programs strategies and tools.
Develops compelling & consistent approach to tradeshows/congress engagement working across regions functions to tailor and support execution.
Manages relevant consultants agencies and vendors.
Travels approximately 25%
Must Have: Minimum Requirements
Bachelors degree
Minimum of 7 years of relevant experience including digital marketing and or downstream marketing or advanced degree with a minimum of 5 years relevant experienceincluding digital marketing and or downstream marketing
Nice to Have
MBA
Experience in developing and managing integrated marketing campaigns and compelling multi-media content.
Strong program management skills and adept at leading cross functional teams at a global level
Strong editorial skills in English
Healthcare industry and/or medical device experience preferably in med-surgical space
Ability to self-navigate in a complex matrixed environment across business units and with sales organizations and engage stakeholders accordingly
Strong analytical skills with ability to build businesses cases to secure funding
Knowledge of WorkFront or similar project management system
Knowledge of Veeva Promomats or similar regulated approval system
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits resources and competitive compensation plans designed to support you at every career and life stage.
The following benefits and additional compensation are available to those regular employees who work 20 hours per week: Health Dental and vision insuranceHealth Savings AccountHealthcare Flexible Spending AccountLife insurance Long-term disability leaveDependent daycare spending accountTuition assistance/reimbursement andSimple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees:Incentive plans 401(k) plan plus employer contribution and matchShort-term disabilityPaid time offPaid holidaysEmployee Stock Purchase PlanEmployee Assistance ProgramNon-qualified Retirement Plan Supplement (subject to IRS earning minimums) andCapital Accumulation Plan (available to Vice Presidents and above or subject to IRS earning minimums).
Regular employees are those who are not temporary such as interns. Temporary employees are eligible for paid sick time as required under applicable state law and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
Medtronic benefits and compensation plans
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission to alleviate pain restore health and extend life unites a global team of 95000 passionate people.
We are engineers at heart putting ambitious ideas to work to generate real solutions for real people. From the R&D lab to the factory floor to the conference room every one of us experiments creates builds improves and solves. We have the talent diverse perspectives and guts to engineer the extraordinary.
Learn more about our business mission and our commitment to diversity here.
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local addition Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic Inc. (Medtronic) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County you can findhere a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Required Experience:
Staff IC
Employment Type
Full-Time
