Build and lead Turnos brand and campaign content strategy with a strong focus on Hindi-first storytelling. Work closely with the brand design and performance marketing teams to deliver clear consistent and compelling communications across mediums. Shape communication frameworks for multi-brand EV retail used vehicle sales and financing journeys. Think target pehle-develop ideas that speak the local language (literally and emotionally) especially for Tier 2/3 and rural audiences. Conceptualize and write 360 brand campaigns: digital ads video scripts hoardings radio WhatsApp and more. Guide and edit creatives and junior writers to maintain brand tonality and emotional impact. Build insight-led campaigns based on customer behavior field feedback and cultural trends. Partner with agencies freelancers and internal teams to scale output while keeping quality razor-sharp.