Account Director, Earned Media Strategy
Account Director, Earned Media Strategy
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$ 100000 - 130000
1 Vacancy
Job Description
About the Opportunity:
The Weber Shandwick team is seeking an Account Director Earned Media Strategy with exceptional earned strategy and media relations prowess to support CPG Retail and Food & Beverage clients. This role offers the opportunity to work on top-tier brands across multiple consumer categories helping them earn meaningful attention in culture.
About you:
You live for a great pitch and have the media relationships to back it up. With deep knowledge of top-tier lifestyle entertainment sports broadcast food & beverage and business outlets you know how to get stories placed and noticed. You move seamlessly between traditional media and emerging platforms like Substack podcasts and content creators. Fluent in internet culture and always ahead of the trends you know whats buzzy whats next and how to help brands break through.
Youre a strategic thinker who thrives in fast-paced environments and knows how to manage multi-faceted integrated campaigns without missing a beat. You bring structure to chaos all while juggling deadlines media moments and client needs with calm confidence. Youre immersed in pop culture and entertainment and know how to turn cultural insight into earned impact. A creative storyteller and collaborative partner you bring curiosity originality and hustle to everything you do. Ready to make waves with a team of leading earned strategists Lets talk.
Responsibilities:
- Build and maintain excellent relationships with top-tier media across business national/local broadcast and lifestyle verticals including mens/womens interest fitness food & beverage wellness sports entertainment and commerce
- Maintain a strong understanding of the media and cultural landscape as well as emerging issues that may impact clients directly or indirectly
- Approaches client work with curiosity always seeking to understand the brand its competitors and the broader industry context
- Proactively and reactively crafts compelling newsworthy stories that drive earned coverage
- Lead the development and execution of earned and integrated media programs from start to finish
- Lead and develop comprehensive earned media strategies
- Draft high-quality internal and external facing media materials including briefing documents Q A pitches press releases and messaging documents
- Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail
- Counsel and interact effectively with clients and leaders at client organizations
- Collaborates effectively with agency and inter-agency partners serving as a key contributor across teams to drive alignment and deliver cohesive large-scale campaign work
- Mentors and develops junior team members through hands-on guidance feedback and professional development
- Cultivates and participates in new business opportunities and pitches
- Spotting and executing quick turn and client relevant culture tapping earned storytelling opportunities
Competencies:
- Business Acumen align talent strategies to drive business goals
- Client Service client focus and ability to build trust and rapport across all levels
- Proactivity exhibit relentless pursuit for new and innovative talent strategies
- Collaboration build strong relationships at all levels across the organization
- Critical Thinking ask probing questions; anticipate and address critical talent gaps and needs
- Conflict Resolution possess sound judgment and savvy in navigating and resolving complex talent and organizational issues
Basic Qualifications:
- 6-8 years of experience.
- Experience leading projects from start to finish working with integrated teams across various disciplines.
- Earned strategy and media relations experience
- Bachelors degree
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health mind body and soul
- MyDays Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Salary range: $100000 - $130000
Where an employee or prospective employee is paid within this range will depend on among other factors actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employees/applicants background pertinent experience and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race color religion gender age ethnic or national origin protected veteran status physical or mental disability sexual orientation gender identity marital status or citizenship status.
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Required Experience:
Director
Employment Type
Full Time
