Marketing Manager - Scotland - UKI BMC - Permanent

Marketing Manager- Scotland

Location Glasgow or Edinburgh

Level 3 Assistant Director reports to Head of Industry Marketing

The opportunity

Based in Glasgow or Edinburgh the results-driven Marketing Manager will be responsible for leading brand and marketing activities across EY in Scotland including Financial Services. Working directly with the Scotland Regional Managing Partner Business Development and other key stakeholders you will use your market insights business knowledge and creative thinking to deliver key marketing programmes that help us build deep client relationships and strengthen our brand in Scotland.

You will have a good knowledge and understanding of the business landscape in Scotland and use your networks to strengthen EYs reputation and spokespeoples profiles to help drive revenue growth. You will work with the wider Brand Marketing and Communications teams to identify where national programmes can be leveraged and adapted to use across activity at a regional level.

You will need to be able to effectively communicate with multiple stakeholders across the business. You will have a track record in designing and delivering successful initiatives and campaigns activity tailored to the local market.

The role requires a highly motivated individual with the ability to work within a team as well as on their own initiative. The successful candidate is likely to have experience working in a B2B and/or services industry marketing role covering all aspects of the marketing mix.

Your key responsibilities

• Create and deliver a bold and distinctive marketing plan for EY in Scotland that leverages firm wide programmes and capitalises on the intersection with key industries and government programmes as well as strengths in working with private and mid-market businesses and financial institutions.
• Plan and deliver integrated commercial campaigns that contribute to building a positive reputation for EY in Scotland and building relationships with priority accounts buyers and influencers.
• Manage the production and execution of agreed deliverables within timelines andbudget;measuring the campaign activities and using insights to enhance and refine activity
• Working collaboratively with External and Internal communications teams to deliver on key programmes.
• Working with the Entrepreneur of The Year team and local origination teams to support successful delivery and execution in Scotland.
• Working collaboratively and effectively with Business Development to deliver on EY and BMC strategic priorities.
• Pro-actively building your internal and external networks to build market insights understand best practices and open doors to joint marketing opportunities.
• Staying up to date with competitor landscape ongoing trends and best practices and providing insights to stakeholders.
• Advising leaders and colleagues on opportunities content & questions relating to all BMC functions and programmes e.g. specific flagship programmes such as Entrepreneur of The Year.
• Being part of a UK team which includes other Marketing managers across industries and geographies to harness best practice in the pursuit of enhancing the client experience strengthening client relationships and generating demand.
• Work with Editorial Manager (in line with Editorial Board Governance) to ensure content for the EY Scotland business is current relevant and compelling with a clear buyer journey.
• Operational Excellence: ROI reporting budget and financial management. Ensure compliance with all EY planning quality and risk management processes

Skills and attributes for success

• Solid marketing experience including plan development budget management and stakeholder management.
• Experience of working in large/matrix organisations balancing multiple stakeholder requirements.
• Time and project management skills highly organised with a sound attention to detail and an ability to deliver to deadlines.
• A track recordofstrategic campaign management producing quality consistent messages through all channels.
• A solid understanding of campaign principles coupled with a strong commercial drive and the ability to deliver high-value activities that deliver return on investment ensuring alignment with brand and risk management.
• Experience in event management and excellent content creation skills.
• An enthusiasticcan-doapproach and a strong team player.
• The ability to juggle conflicting demands on time and prioritise effectively.
• A desire to embrace and drive change whilst identifying and supporting process improvements and demonstrating best practice.

To qualify for the role you must have

• 5 years experience in marketing programme management in a corporate environment.

Ideally youll also have

• Experience of briefing and working with creative agencies.

What we look for

Were looking for a team player with the ability to flex and pivot to meet changing market needs. You should be inquisitive with a hunger to develop a deeper understanding of how the EY business works in order to develop plans programmes and campaigns that help the business to achieve its goals and objectives.

What we offer

We offer a competitive remuneration package where youll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development and with MyReward you can select benefits that suit your needs covering holidays health and well-being insurance savings and a wide range of discounts offers and promotions. Plus we offer:

Continuous learning: Youll develop the mindset and skills to navigate whatever comes next.

Success as defined by you: Well provide the tools and flexibility so you can make a meaningful impact your way.

Transformative leadership: Well give you the insights coaching and confidence to be the leader the world needs.

Diverse and inclusive culture: Youll be embraced for who you are and empowered to use your voice to help others find theirs.

Please note

Prior to finalizing your application you will be asked to provide personal information across several dimensions of diversity and inclusiveness. The information you provide is kept entirely confidential and will not be used to evaluate your candidacy. We collect this data to help us analyse our recruitment process holistically and implement actions that promote diversity and inclusiveness. While optional we encourage you to provide this information to hold us accountable towards our goal of building a better working world. Read more about our commitment to diversity & inclusiveness here. We ask because it matters!

If you can demonstrate that you meet the criteria above please contact us as soon as possible.

The exceptional EY experience. Its yours to build.

Apply now.