Head of Digital Marketing & Demand Generation
Head of Digital Marketing & Demand Generation
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Who we are:
For over 20 years Global Relay has set the standard in enterprise information archiving with industry-leading cloud archiving surveillance eDiscovery and analytics solutions. We securely capture and preserve the communications data of the worlds most highly regulated firms giving them greater visibility and control over their information and ensuring compliance with stringent regulations.
Though we offer competitive compensation and benefits and all the other perks one would expect from an established company we are not your typical technology company. Global Relay is a career-building company. A place for big ideas. New challenges. Groundbreaking innovation. Its a place where you can genuinely make an impact and be recognized for it.
We believe great businesses thrive on diversity inclusion and the contributions of all employees. To that end we recruit candidates from different backgrounds and foster a work environment that encourages employees to collaborate and learn from each other completely free of barriers.
Your job:
We are seeking a strategic data-driven and results-oriented Head of Digital & Demand Generation to lead our global demand generation efforts digital marketing strategy and ABM initiatives. This role is critical in driving qualified pipeline accelerating revenue growth and optimizing marketing ROI for our business.
You will own the full spectrum of digital marketing channels including ABM campaigns paid media content syndication and performance analytics. You will collaborate closely with sales product marketing and customer success to build an integrated scalable demand generation engine targeting key accounts and decision-makers.
Your responsibilities:
- Develop and execute a holistic B2B demand generation strategy that aligns with business objectives and sales goals.
- Own the marketing-sourced pipeline target and continuously optimize campaigns to improve conversion rates across the funnel.
- Partner with sales leadership to ensure alignment on target accounts lead quality and pipeline acceleration strategies
- Oversee multi-channel ABM campaigns (paid ads personalized content email webinars direct mail etc.) that drive engagement and influence decision-makers.
- Measure and report on ABM program impact including engagement metrics pipeline influence and account penetration.
- Oversee all digital marketing channels including paid social PPC content syndication display advertising and retargeting campaigns.
- Optimize the companys digital presence and user experience to maximize lead generation and conversion.
- Drive marketing automation and nurture programs to move prospects through the buyers journey effectively.
- Own marketing analytics and reporting for demand generation and ABM efforts providing clear insights on pipeline impact ROI and attribution.
- Implement a data-driven approach to continuously test learn and optimize campaigns for maximum efficiency and impact.
- Ensure accurate lead scoring tracking and reporting in CRM and marketing automation platforms (e.g. Salesforce Demandbase).
About you:
- 8-10 years of B2B marketing experience with a minimum of 5 years in enterprise technology
- Completion of a post-secondary program in marketing or computer science or related work experience
- Experience with demand generation marketing technology including:
Familiarity with CRM lead management tools (e.g. Salesforce Marketing Cloud Pardot HubSpot)
Familiarity with digital social marketing and advertising technology platforms (e.g. Google Ads LinkedIn)
- Excellent communications skills both verbal and written
- Experience with working with cross functional teams such as: IT sales and product management
- Experience designing and delivering presentations to senior leadership
What you can expect:
At Global Relay theres no ceiling to what you can achieve. Its the land of opportunity for the energetic the intelligent the driven. Youll receive the mentoring coaching and support you need to reach your career goals. Youll be part of a culture that breeds creativity and rewards perseverance and hard work. And youll be working alongside smart talented individuals from diverse backgrounds with complementary knowledge and skills.
Global Relay is an equal-opportunity employer committed to diversity equity and inclusion.
We seek to ensure reasonable adjustments accommodations and personal time are tailored to meet the unique needs of every individual.
We understand flexible work arrangements are important and we encourage that in our work culture. Whether its flexibility around work hours workstyle or lifestyle we want to ensure our employees have a healthy work/life balance. We support and value a hybrid work model that blends collaboration with the team in the office and focus time from the comfort of your home.
To learn more about our business culture and community involvement visit .
Required Experience:
Director
Employment Type
Full Time
