SVP, Global Digital Marketing

At BMG we recognise the power of music and are dedicated to ensuring it thrives. We are a community of artists songwriters and partners working together to create music and build lasting careers. Here music creators find not just a business partner but a trusted home where their work shapes culture and leaves a legacy. Together we evolve and grow.

We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves contribute freely and be treated with fairness and respect - whatever their background identity or life story. Were committed to creating a workplace where individuality is valued inclusion is intentional and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age disability gender identity or expression marital or civil partner status pregnancy or maternity race colour nationality ethnic or national origin religion or belief sex or sexual orientation.

SVP Global Digital Marketing

London

Your Mission

Were looking to bring on a SVP of Global Digital Marketing to lead at the intersection of culture technology and creativity.

BMGs global marketing team is digitally native insight-driven and built for whats next. We drive impact across all touchpoints from social storytelling and audience growth to CRM paid media and global activations with innovation and agility at the team is fully integrated with our advertising data and tech ecosystems and partners closely with artists managers platforms and internal stakeholders across content commerce and analytics to architect campaigns that scale globally.

Were also building for the future with a focus on AI-native marketing strategies and deeper collaboration across Bertelsmanns verticals from media to publishing unlocking unique creative and commercial opportunities for our artists.

Are you a fast learner and an adaptable team leader keen to be part of the worlds fastest growing music company and eager to grow into a constantly changing environment Then this might be for you!

What Youll Be Doing

Lead a best-in-class digital marketing team:

• Own the global digital marketing audience development and performance strategy driving bold insight-led execution across paid media CRM social and emerging platforms.
• Recruit develop and elevate top-tier talent. Foster a high-performance culture grounded in innovation creative experimentation data fluency and AI-native thinking with a focus on building whats next.
• Push boundaries through AI-forward marketing new platform partnerships and collaboration across Bertelsmanns verticals unlocking value and cultural relevance for our artists.

Build Global Brands Through Localized Audience Strategy:

• Partner directly with artists and their teams to bring creative visions to life aligning marketing strategy with artistic intent and brand identity.
• Translate artist narratives into compelling campaign concepts that resonate across formats platforms and global audiences.
• Champion the artists voice in every execution from content development to media placement ensuring authenticity and emotional connection.
• Break new artists by building unforgettable campaigns that spark discovery create cultural relevance and turn casual listeners into lifelong fans blending creative instinct with platform-native execution.
• Grow and reimagine catalog through culturally resonant campaigns content series and brand development creating new entry points for fans and sustaining long-term engagement with legacy repertoire
• Design and execute global strategies that scale audience growth performance marketing and operational excellence tightly aligned with artist development and commercial goals.
• Position BMG as a leader in digital audience marketing through bold innovation platform fluency and measurable impact building a reputation for creative and data-driven execution.
• Collaborate closely with DSP teams regional/local teams and platform partners to align campaign execution with global release strategies ensuring consistency adaptability and breakthrough results.
• Maintain deep fluency in the evolving marketing landscape from algorithmic trends and creator culture to AI-powered fan targeting and new format innovation.

Reporting:

• Define and track KPIs that measure campaign performance audience growth and marketing ROI translating results into clear actionable insights.
• Monitor social streaming and paid media metrics to identify whats working and whats not optimizing in real time to drive impact.
• Report monthly revenue performance against goals highlighting trends opportunities and risks to guide strategic decisions.

What You Bring

• Extensive senior-level experience in music entertainment or a world-class brand with a deep understanding of cultural relevance audience connection and global marketing execution.
• Keen to lead the transformation of our paid media approach by integrating AI-powered solutions that automate and optimize the advertising lifecyclefrom creative generation to audience targeting and performance analysis.
• Deep understanding of audience diversity skilled in developing tailored campaigns that reflect differences in location language culture and consumption behavior across global markets.
• Strong relationships and proven track record of success with key social and digital platforms (e.g. TikTok Meta Roblox Redditetc.) with a history of securing platform support and driving campaign innovation.
• Proven experience leading and developing high performing teams as well as partner relationships.
• First class written and verbal communication with outstanding interpersonal and networking skills.

Now Whats In It For You

• 25 days pro-rated annual leave plus 3 days between Christmas & New Year and an extra day for your birthday!
• Flexible working opportunities.
• Subsidised gym membership.
• Private Health Insurance.
• Competitive pension scheme.
• All parents regardless of gender or sexual orientation will receive 6 months of fully paid parental leave.
• Annual gig allowance.
• Artist showcases.
• Cycle to work scheme.
• Season Ticket Loan
• Workplace Nursery Scheme
• Access to our Employee Assistance Programme.
• Give As You Earn Scheme.
• A fun and sociable office environment.

Ready to shape the future of music

As a Disability Confident Committed organisation we are dedicated to ensuring that candidates with disabilities are given a fair opportunity to demonstrate their abilities. Therefore we guarantee an interview to applicants with disabilities who meet the essential criteria for the role.

Please note there may be exceptional circumstances where the volume of applicants means we cannot interview all eligible candidates.

If you have any questions about the Guaranteed Interview Scheme or would like to confirm your eligibility please reach out to us at .

Founded in 2008 BMG reimagined the relationship between music companies songwriters and artists by offering fairer contracts greater creative freedom and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world BMG combines human creativity with cutting-edge technology to connect music with global audiences.

With 20 offices across 13 key markets BMG represents more than three million songs and recordings including some of the most iconic catalogs and works from leading artists and songwriters such as The Rolling Stones Tina Turner George Harrison Blondie and more. BMG is wholly owned and privately held by the international media services and education company Bertelsmann whose other content businesses include the entertainment company RTL Group and the trade book publisher Penguin Random House.

BMG is committed to promoting equal opportunities in employment. All job applicants will receive equal treatment regardless of age disability gender reassignment marital or civil partner status pregnancy or maternity race colour nationality ethnic or national origin religion or belief sex or sexual orientation.

Company:BMG Rights Management Services (UK) Limited

Country:United Kingdom

State/Region:London

City: London

Postal Code:W2 1AS

Job ID:281607