Director, Digital Strategy
Director, Digital Strategy
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$ 146000 - 200200
1 Vacancy
Job Description
Summary
The Director of Digital Strategy will lead a new team tasked with crafting and executing innovative social media campaigns developing strategic communication initiatives and enhancing NYPAs messaging to customers stakeholders and the public. This leader should be ready to make bold decisions that drive the digital transformation of the nations largest public utility while making a significant impact through collaborative partnerships and data-driven tactics that maximize engagement and growth across all platforms. As a manager the Director will develop a team of innovators focused on highlighting the work of colleagues across departments to educate New Yorkers on the states clean energy transition modernization of legacy transmission and generation assets sustainability and decarbonization efforts and the other priorities and pillars of NYPA and Canals Vision 2030 strategy. #LI-CJ1
Responsibilities
- Lead the end-to-end development of full-scale social media campaigns including client briefing channel identification activation content approval processes paid boosting management and detailed reporting and analytics
- Oversee the overall quality and effectiveness of work across all client departmental areas demonstrating professionalism and leadership
- Oversee the development and implementation of communication strategies designed to engage employees and the public creating content that builds trust and reinforces NYPAs mission vision and values
- Deliver strategic programs and plans; oversee the editing of junior team materials and the execution of strategic social media digital and web-based initiatives
- Develop new and enhanced social media and web-based strategies to improve NYPAs messaging to its customers stakeholders and the general public
- Oversee the monitoring and analysis of social media trends and their impact on NYPAs messaging; guide research and evaluation efforts to assess the effectiveness of current social media projects and recommend strategic new initiatives
- Direct the adjustment of social media strategies to optimize traffic engagement and growth potential across all platforms ensuring alignment with organizational goals and objectives
- Establish and evaluate online measurement and ROI metrics to assess campaign results against objectives making data-driven recommendations for improvement
- Partner with other state agencies and authorities on joint messaging initiatives
Knowledge Skills and Abilities
- Advanced expertise in Sitecore and SharePoint
- Expertise in social media management planning and copywriting
- Flexibility in meeting client needs and knowing communications best practices
- Ability to manage competing deadlines and changing priorities
- Exceptional collaboration skills fostering a positive environment and cultivating strong relationships
- Solid foundation in communications strategy and emerging technologies
- Exceptional written and oral communication skills for general audiences
- Proven ability to manage staff set priorities and work persuasively with executive management and state agencies
- Deep knowledge and experience in social media continually staying updated with emerging technologies
Education Experience and Certifications
- Bachelors degree in communications marketing digital media or a related field is required; advanced degree is preferred
- Minimum of 7 years of marketing communications or public relations experience with significant experience in social media and digital strategy
- At least 3 years of experience in a managerial role demonstrating strong leadership and team management capabilities
Physical Requirements
Approximately 10% travel
The New York Power Authority is committed to providing fair competitive and market-informed compensation. The estimated salary range for this position is: $146000-$200200. The salary offered will be determined based on the successful candidates relevant experience knowledge skills and abilities.
The New York Power Authority and Canal Corporation believes that diversity equity and inclusion drive our success and we encourage women people of color LGBTQIA individuals people with disabilities members of ethnic minorities foreign-born residents and veterans to apply. As an equal opportunity employer NYPA/Canals is committed to building inclusive innovative work environments with employees who reflect communities across New York and enthusiastically serve them. We proudly celebrate diversity and do not discriminate based on race/color creed/religion national origin citizenship or immigration status age disability military status gender/sex sexual orientation gender identity/expression pregnancy and related conditions familial/marital status domestic violence victim status predisposing genetic characteristics arrest/criminal conviction record or any other category protected by law.
NYPA/Canals will also provide reasonable accommodations during the hiring process related to candidates disabilities pregnancy-related conditions religious observances/practices and/or domestic violence concerns. To request an accommodation please email.
Required Experience:
Director
Employment Type
Full Time
