(Canada) Sr. Growth Insights Manager
(Canada) Sr. Growth Insights Manager
Posted on :
31-07-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
31-07-2025
Job Description
At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company thats founder-led and privately held we empower our employees to push boundaries innovate and shape the future of healthcare.
With the largest long-term and post-acute care dataset and a Marketplace of 400 integrated partners our platform serves over 30000 provider organizations making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development ensuring our employees have the resources to innovate and make a lasting by Forbes as a top private cloud company and honored as one of Canadas Most Admired Corporate Cultures we offer flexibility growth opportunities and meaningful work.
At PointClickCare we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity productivity and thoughtful decision-making. By integrating AI tools into our daily workflows collaboration is enhanced outcomes are improved and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission and we continue to invest in training and development to nurture innovation throughout the employee journey.
Join us in redefining healthcare so it doesnt just survive it learn more about PointClickCare check out Life at PointClickCareand connect with us on Glassdoor and LinkedIn.
**Travel to Office expectations**
For Remote Roles: As this role is remote there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include but not limited to onboarding team events semi-annual and annual team meetings.
For Hybrid Roles: As this role is Hybrid there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include but not limited to weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.
Position Summary:
As a Senior Growth Insights Manager you will enhance visibility into marketing performance through ROI and cohort reporting. Your role aligns marketing spend with revenue outcomes by building reporting frameworks that track acquisition retention and lifetime value. By analyzing full-funnel data your role identifies effective strategies and optimizes marketing investments.
Key Responsibilities:
- Define and segment customer cohorts based on acquisition source behavior product engagement and stage in the customer lifecycle.
- Track and report on cohort behavior over time highlighting key trends in adoption conversion engagement and retention.
- Connect lifecycle insights to business impact and campaign ROI influencing budget allocation and go-to-market strategies.
- Tie cohort modeling into KPIs for all funnel metrics by reserve engineering our revenue goals backwards and aligning marketing to those goals leads MQLs SQLs Opps Pipeline and Revenue and marketing ROI.
- Develop frameworks that align marketing spend with revenue growth customer retention and lifetime value (LTV).
- Identify emerging signals from the field and provide actionable recommendations to scale high-performing bottom-up tactics.
Skills & Qualifications:
- Diploma degree or relevant certifications in Data Management Analytics Mathematics and/or Computer Science
- 8 years of Digital B2B Marketing Analytics and/or performance measurement and story-telling reporting experience.
- Proven expertise in lifecycle analysis campaign performance tracking and reporting dashboards.
- Experience in high growth fast paced heavily matrixed organizations
- Strong grasp of marketing automation web analytics and CRM platforms (e.g. Marketo Google Analytics Salesforce).
- Experience with BI tools (e.g. Tableau Power BI Looker) SQL and attribution modeling.
- Familiarity with bottom-up marketing motions PLG signals and customer-led growth approaches is a plus.
Preferred Experience:
- B2b digital marketing ecosystem and how its success can be measured and insights derives for data driven decision making.
- Measurement reporting and analytical techniques and their application to marketing challenges
- Strong understanding of UI/UX Marketing analytics technology Revenue Marketing metrics
- Experience with Google Analytics SEO SEM Funnel metrics SQL BI tools Salesforce dashboards B2B Marketing channels
$93600 - $104000 a year
AtPointClickCare base salary is one of the many components that make up our total rewards Canada base salary rangefor this position is $93600 - $10400 bonus benefitsnon-overtime eligible. Our salary ranges are determined byjob and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all Canada locations. Within the range individual compensation is determined by job-related skills and knowledge relevant experienceincluding professional and lived experience and/or work location. Your recruiter can share more information about ourtotal rewards package during the hiring process.
Corp - D
Professional - 3
Corp - D
Professional 3
PointClickCare Benefits & Perks:
Benefits starting from Day 1!
Retirement Plan Matching
Flexible Paid Time Off
Wellness Support Programs and Resources
Parental & Caregiver Leaves
Fertility & Adoption Support
Continuous Development Support Program
Employee Assistance Program
Allyship and Inclusion Communities
Employee Recognition and more!
It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race religion national origin status age sex sexual orientation gender identity or expression marital or domestic/civil partnership status disability veteran status genetic information or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact should you require any accommodations.
When you apply for a position your information is processed and stored with Lever in accordance with Levers Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information and may use it in relation to future positions to which you apply or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information we will either delete or anonymize it. If you have any questions about how PointClickCare uses or processes your information or if you would like to ask to access correct or delete your information please contact PointClickCares human resources team:
PointClickCare is committed to Information Security. By applying to this position if hired you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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