Senior Platform Marketing Manager, Developer Platform

Since we opened our doors in 2009 the world of commerce has evolved immensely and so has Square. After enabling anyone to take payments and never miss a sale we saw sellers stymied by disparate outmoded products and tools that wouldnt work together.

So we expanded into software and started building integrated omnichannel solutions to help sellers sell online manage inventory offer buy now pay later functionality book appointments engage loyal buyers and hire and pay staff. Across it all weve embedded financial services tools at the point of sale so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth enabling sellers to capture the next generation shopper increase order sizes and compete at a larger scale.

Today we are a partner to sellers of all sizes large enterprise-scale businesses with complex operations sellers just starting as well as merchants who began selling with Square and have grown larger over time. As our sellers grow so do our solutions. There is a massive opportunity in front of us. Were building a significant meaningful and lasting business and we are helping sellers worldwide do the same.

The Role

Square is seeking a Sr. Platform Marketing Manager to drive the adoption and growth of our developer platform and partner ecosystem among food & beverage sellers.

Squares platform enables developers and partners to build powerful integrations that help restaurants and hospitality businesses streamline operations improve customer experiences and scale efficiently.

In this role you will serve as the connective tissue between Product Partnerships Developer Relations and GTM teamsshaping the narrative and driving awareness adoption and value realization for our platform solutions. You will own the strategy and execution for how Square markets its platform capabilities and 3rd-party integrations to food & beverage sellers positioning Square as a flexible extensible solution that meets the evolving needs of modern restaurants.

You Will

• Drive go-to-market strategy for Squares platform products (APIs SDKs and 3P integrations) that serve food & beverage sellers.
• Develop positioning and messaging that clearly articulates the value of Squares developer platform and partner ecosystem to technical and non-technical audiences.
• Partner with Product Partnerships and Developer Relations to identify key value propositions and inform product roadmaps.
• Build marketing plans to increase awareness and adoption of platform capabilities including through integration partners and third-party developers.
• Enable sales and customer-facing teams with compelling collateral competitive insights and training materials tailored to the food & beverage vertical.
• Conduct market research and customer interviews to understand pain points use cases and opportunities within the restaurant and hospitality segments.
• Collaborate with demand generation and content teams to produce solution-focused campaigns webinars case studies and solution pages.
• Track performance and adoption metrics using data to refine messaging and optimize marketing efforts.

You Have

• 8 years of Platform or Partner Marketing Experience
• A strategic storyteller who can translate technical capabilities into compelling narratives tailored to restaurant operators and developers alike.
• Deeply curious about APIs developer tools and how technology transforms small business operationsespecially in food & beverage.
• Comfortable navigating both product and partner ecosystems and able to balance priorities across technical and business stakeholders.
• A cross-functional collaborator who thrives in a fast-paced matrixed environment and knows how to influence without authority.
• Passionate about helping restaurants succeed with smart scalable technology solutionsand excited by the potential of platform extensibility.
• Analytical and data-driven with a bias for experimentation and continuous improvement.
• Experienced in B2B product marketing ideally with exposure to developer marketing or verticalized platform solutions.

Were working to build a more inclusive economy where our customers have equal access to opportunity and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances. We believe in being fair and are committed to an inclusive interview experience including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter who will treat these requests as confidentially as possible. Want to learn more about what were doing to build a workplace that is fair and square Check out our ID page.