ABOUT THE ROLE AND THE TEAM

In this Berlin-based role as a Senior Marketing Manager you will focus on further developing Zalando as the #1 destination for fashion and lifestyle in Germany. You will manage all local marketing activities with the aim of further strengthening the Zalando brand in the market as well as driving relevant traffic to our local site and app.

This role is a maternity cover and has a limited contract until December 2026.

WHAT WED LOVE YOU TO DO (AND LOVE DOING)

• Implement a local touchpoint and media strategy for the German market in line with the country strategy and overall marketing strategy. Manage the marketing budget for the German market including spend planning and reporting in alignment with the Team Lead. Ensure the implementation of the media strategy and plan in collaboration with the DE Marketing Teams Media Senior Manager

• Steer our local Creative and Influencer Marketing agencies to ensure the best possible campaign execution together in alignment with the DE Marketing Team

• Manage and optimize content strategies for local social media channels including creating region-specific posts analyzing performance metrics and implementing targeted engagement tactics to maximize reach and audience interaction together with the agency

• You will steer all marketing channels & touchpoints towards a consistent customer KPI management with local insight knowledge for all marketing activities

• Localise and execute global campaigns across all relevant touchpoints in collaboration with the relevant teams (e.g. central Global Marketing Communication & Creative team Retail PR Digital Media)

• Develop and implement additional local marketing activities discover insights and sources of growth to support the overall strategy. Be the expert of the market and up to date with the latest trends

• Act as the guardian of the Zalando brand by ensuring consistency in communication (tone of voice) across the different touchpoints

WED LOVE TO MEET YOU IF

• Degree in Business Administration or Marketing and strong understanding of the various Offline and Online Marketing Channels with focus on strategic media planning. 5-7 years of professional experience with Marketing preferably in B2C and Consumer Goods.

• Working language is English fluent in German is a plus

• Creative problem solving skills and a sharp focus on impact

• Excellent stakeholder management with the ability to build trusted relationships both internally and externally (incl. Media Creative and Influencer Marketing agency)

• Very strong project management skills

• Experience in Social Media (focus on operational and analytical skills)

• Profound knowledge of the German market

• Experience in the fashion or Sports industry will be a plus

• Strong Excel knowledge with great analytical and reporting skills. Well organised and good communicator
  

If you think you have what it takes we encourage you to apply even if you dont meet every single requirement. You may just be the right candidate for this or other roles!

OUR OFFER

Zalando provides a range of benefits heres an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Zalando 30% off Zalando Lounge discounts from external partners

• 2 paid volunteering days a year

• Hybrid working model with up to 60%remote per week actual practice is up to each team to best support their collaboration

• Work from abroad for up to 30 working days a year

• 27 days of vacation a year to start

• Relocation assistance available (subject to prior agreement)

• Family services including counselling and support

• Health and wellbeing options (including Gympass)

• Mental health support and coaching available

Learn all about Zalando and our values here https // BY DESIGN

At Zalando our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity sexual orientation personal expression ethnicity religious belief or disability status. You are welcome to leave out your picture age or marital status from your application. We only assess candidates on their qualifications and merit.

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need so we can best support you throughout the hiring process.

- our diversity & inclusion strategy employee resource groups https:// Experience:

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