Marketing Strategy Lead- Auto Aston Martin
Marketing Strategy Lead- Auto Aston Martin
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$ 133000 - 190000
1 Vacancy
Job Description
Chase serves as the private label finance partner to a leading high-end automotive company and this role leads the marketing arm of the partnershipincreasing awareness and sales for the OEMs existing inventory new product launches and pre-owned vehicles.
As a Marketing Strategy Lead within Auto you will develop maintain and track Awareness Loyalty and Conquest campaigns. You will leverage a variety of tactics including paid channels such as search social direct mail and events as well as owned channels such as Chase digital platforms email and in-branch activations. You will work closely with external stakeholders the OEM GM team and your brand counterpart on strategy and with campaign management on the execution of campaigns to drive scalable volume at an efficient cost.
Jobresponsibilities:
- Work across the broad marketing team to communicate the marketing vision. Create a marketing plan to establish customer messaging touch channel and targeting strategy.
- Manage business cases and change requests through our in-house tools (Optima AdTrax) and be comfortable presenting and reporting on progress.
- Work with the team on creative assets targeting/touch strategy and reading test results to inform recommendations. Bring partners along with new tactic launches in media social and search as well as collaborate with internal teams on the Servicing and Lease-End communications campaigns.
- Create and maintain a marketing budget. Track and pay invoices for marketing vendors and agencies.
- Collaborate with JPMC firm leads to support the partners engagement with Private Banking Wealth Management and card partners.
Requiredqualifications capabilities andskills:
- Bachelors Degree.
- 7 years of experience in marketing including direct-to-consumer and digital (including mobile).
- Marketing functional technical and operational knowledge.
- Experience creating and driving operational processes with attention to detail and a passion for flawless execution.
- Exceptional communication and executive presence.
- Ability to work independently as well as lead cross-functional teams.
- Strong project management multi-tasking and leadership skills.
Employment Type
Full-Time
