Senior Director, Growth (Hybrid)

Senior Director Growth(Hybrid)

Overview:

We are seeking a dynamic data-driven and results-oriented Senior Director Growth to lead our SEO Paid Media and Lifecycle Marketing teams. This role will play a pivotal part in shaping and executing our user acquisition retention and revenue growth strategies across the entire funnel. As the strategic head of these functions you will guide a team of high-performing marketers manage multi-million dollar budgets and collaborate cross-functionally to drive sustainable growth at scale.

This is a senior leadership role for someone who thrives at the intersection of performance marketing organic growth and lifecycle optimizationand is ready to lead with impact.

The impact youll make:

• Develop and own the company-wide growth strategy including SEO paid digital advertising (search display social) andlifecycle marketing (email SMS push in-app)
• Manage agencies - both digital marketing and creative
• Establish KPIs and forecast growth across user acquisition engagement and retention.
• Translate company goals into team OKRs and campaign plans with clear ownership and timelines.
• Conduct market research to identify new opportunities for growth including new markets growth areas trends customers partnerships products and services.
• Define measure and analyze key growth metrics to evaluate the success of growth strategies and initiatives. This includes Orders Order GMV REgistered Users and App Downloads as the core metrics for growth
• Collaborate with marketing and sales teams to ensure strategies and goals are aligned optimizing the customer acquisition process and user journey.
• Work closely with the product development team to ensure product offerings meet market needs to support growth.
• Develop and oversee campaigns aimed at acquiring new customers and retaining existing ones utilizing various channels such as digital marketing content marketing SEO and social media.
• Manage the growth departments budget ensuring resources are allocated effectively to support strategic initiatives.
• Identify and establish strategic partnerships and relationships that can fuel growth and expand market reach.
• Foster an innovative culture within the team encouraging experimentation adoption of new growth tactics and technology
• Leverage data analytics tools and platforms to monitor growth efforts providing regular reports to the VP and Sr. VP with insights and recommendations for optimization.
• Keep abreast of competitor movements and strategies adapting growth plans to maintain competitive advantage.
• Work across departments to ensure a cohesive approach to growth aligning product marketing sales and customer service efforts.
• Ensure all growth activities comply with relevant laws regulations and ethical standards assessing and mitigating risks associated with growth strategies.

Paid Media

• Oversee campaign strategy execution & optimization across platforms (Google Ads Meta TikTok programmatic DSPs).
• Ensure efficient CAC strong ROAS and proper attribution modeling in place and in alignment with the rest of the org..
• Collaborate with analytics and finance to forecast media spend and revenue contribution.

SEO & Organic Growth

• Guide long-term organic growth strategy in partnership with content engineering and product teams.
• Ensure best-in-class technical SEO practices and continuously identify new growth opportunities.
• Monitor SERP performance keyword trends and content expansion strategies.

Lifecycle & CRM

• Own full-funnel lifecycle communications including onboarding flows engagement campaigns and win-back strategies.
• Collaborate with product data and CX teams to deliver personalized and automated communications to increase LTV.
• Manage segmentation campaign testing and performance reporting across CRM channels.

Cross Functional

• Work with product engineering data science creative and sales to align growth initiatives with overall business strategy.
• Advocate for growth in company planning meetings and represent marketing performance to leadership and board-level stakeholders.
• Lead and manage the Growth team by providing guidance support and mentorship to help them develop their skills and achieve their goals.
• Lead and inspire a team (estimated span of control 10 employees plus dotted line employees) providing guidance mentorship and performance feedback.
• Foster a collaborative and inclusive work environment that encourages creativity innovation and professional growth.
• Develop and manage departmental budgets ensuring optimal resource allocation.
• Stay informed about industry trends regulations and best practices in event production and the cannabis industry actively participating in industry conferences and networking events.

What youve accomplished:

• Bachelors degree in Marketing Digital Marketing Business Administrationor a related field
• 7-10 years of a proven track record of successfully establishing and managing strategic partnerships that have driven business growth. Proven experience in full stack SEO CRO Content Lifecycle and analytics
• 3 years in a senior leadership role.
• Strong analytical mindset; expert in marketing attribution funnel analysis cohort tracking and LTV/CAC modeling.
• Excellent project management skills with the ability to manage multiple projects simultaneously meet deadlines and stay within budget.
• Strong sense of operational excellence: has the ability to drive performance in line with strategy strong leadership and engagement skills cultural fluency vision expertise in continuous improvement knowledge of process transformation and risk management.
• Exceptional leadership and team management abilities with a track record of building and motivating high-performing teams.
• Strong communication and interpersonal skills with the ability to influence and collaborate effectively with internal and external stakeholders.
• In-depth knowledge of the cannabis industry including regulatory frameworks market trends and key players.
• Strong negotiation communication and interpersonal skills.
• Exceptional analytical and problem-solving abilities.
• Ability to work collaboratively across departments and levels of the organization.
• Demonstrated leadership skills and experience managing a team with a strong business acumen and strategic thinking.
• Proficiency in Microsoft Office Suite and CRM software.

Bonus points:

• Previous leadership roles in cannabis

The base pay range for this position is $227310.00 - $253292.00 per year

2025 Benefits for Full-Time Regular Employees:

• Physical Health benefits: Medical Dental & Vision:
• Employee - employer paid premium 100%
• Company contribution to a HSA when electing the High Deductible Health Plan
• For plans that offer coverage to your dependents you pay a small contribution
• Mental Health benefits:
• Free access to CALM app for employees and dependents
• Employee Training
• Mental Health seminars and Q&A sessions
• Basic Life & AD&D - employer paid 1x salary up to $250000
• 401(k) Retirement Plan (with employer match contribution)
• Generous PTO Paid Sick Leave and Company Holidays
• Supplemental voluntary benefits
• Student Loan Repayment/529 Education Savings - including a company contribution
• FSA (Medical Dependent Transit and Parking)
• Voluntary Life and AD&D
• Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Family planning/fertility
• Identity theft protection
• Legal access to a network of attorneys
• Paid parental leave

Why Work at Weedmaps

• You get to work at the leading technology company in the cannabis industry
• You get to play a meaningful role in helping to advance cannabis causes including helping improve the lives of patients who rely on the benefits of cannabis
• You get an opportunity to shape the future of the cannabis industry
• You get to work on challenging issues in a collaborative environment that encourages you to do your best
• You get to work in a casual and fun environment; no fancy clothes required but you are free to dress to the nines!
• Generous PTO and company holidays
• Numerous opportunities and tools to learn and grow your professional skills
• Endless opportunities to network and connect with other Weedmappers through speaker series Employee Resource Groups happy hours team celebrations game nights and much more!

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race such as hair texture and protective hairstyles) religion and religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression age military status veteran status uniformed service member status sexual orientation transgender identity citizenship status pregnancy or any other consideration made unlawful by federal state or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify including your rights and responsibilities please visit are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws unless the accommodation presents undue hardship. Please email us at peopleoperations you would like to confidentially discuss a potential accommodation during the interview process.

About Weedmaps:

WM Technology Inc.s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade WM Technology has been a driving force behind much of the legislative change weve seen in the past 10 years.

Founded in 2008 WM Technology is a leading technology and software infrastructure provider to the cannabis industry comprising a B2C platform Weedmaps and B2B software WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business tools support compliance with the complex disparate and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps WM Technology provides consumers with the latest information about cannabis retailers brands and products facilitating product discovery and driving engagement with our retail and brand customers.

WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe legal access to consumers worldwide. Since inception WM Technology has worked tirelessly not only to become the most comprehensive platform for consumers but to build the software solutions that power businesses compliantly in the space to advocate for legalization social equity and licensing in many jurisdictions and to facilitate further learning through partnering with subject matter experts on providing detailed accurate information about the plant.

Headquartered in Irvine California WM Technology supports remote work for all eligible employees. Visit us at.

Notice to prospective Weedmaps job applicants:

Our team has been made aware of incidents involving LinkedIn Telegram and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts but in the meantime please be mindful of the following:

• Our recruiters will always communicate with candidates through an @email address.

• CORRECT:

• INCORRECT:

• Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply interview or work for Weedmaps.

• If you are interested in a role at Weedmaps please apply through our established channels.

• WeedmapsCareers PageorLinkedIn

If you are unsure if a communication is legitimate please contact our recruitment team at and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!