Audience Research Executive
Audience Research Executive
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Job Description
JOB DETAILS
JOB BAND: B
CONTRACT TYPE: 6m Fixed-term
DEPARTMENT: CCOG
LOCATION: London Hybrid
PROPOSED SALARY RANGE: 25700 - 32600 plus London Weighting depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights
Were happy to discuss flexible working. If youd like to please indicate your preference in the application though theres no obligation to do so now. Flexible working will be part of the discussion at offer stage.
JOB PURPOSE
Join the BBCs TV Audiences Research team to help shape content that resonates with millions. As an Audience Research Executive youll support the delivery of strategic and creative insights that inform content decisions across the BBC. Your work will ensure audiences remain at the heart of everything we do from programme development to marketing and beyond.
WHY JOIN THE TEAM
Be part of a dynamic insight-driven team that influences the BBCs content strategy. Youll work in a collaborative environment with access to unrivalled training career progression and flexible working options. Your contributions will directly impact how the BBC connects with diverse audiences across platforms.
YOUR KEY RESPONSIBILITIES AND IMPACT
- Provide programme ratings data and analysis to a wide range of stakeholders.
- Deliver regular reports on audience viewing behaviours and trends.
- Support ad hoc research projects with data analysis and insight generation.
- Develop expertise in BARB iPlayer data and Techedge tools.
- Contribute to qualitative and quantitative research including questionnaire and discussion guide development.
YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA
- Evidence of strong numeracy skills and ability to analyse data effectively
- Evidence of strong written communication skills with the capability of translating data analysis into clear and coherent stories that inspire creativity and inform decision making
- Ability to build relationships with team members and creative stakeholders
- Familiarity with the UK TV/broadcast market ideally through industry experience or media studies with the ability to articulate observations and insights about both the market dynamics and creative content
- Experience in audience research or insight preferably within television media or market research
DESIRED BUT NOT REQUIRED
- Knowledge of BARB data and systems.
- Experience using Techedge or similar audience analysis tools.
- Background in both qualitative and quantitative research methods.
Employment Type
Full-Time
