Sr. Manager, Marketing Strategy - Digital

About the Role

Thomson Reuters Demand Generation Team is dedicated to developing and implementing innovative and effective integrated marketing campaigns across a range of industry-leading products. This Manager role assists with setting the strategic approach planning and performance prioritization for Thomson Reuters demand generation within the Legal segment for the United States delivering on the unique customer needs of these significant markets to ultimately drive marketing attributed sales revenue and growth in this segment.

We are seeking an experienced digitally savvy and data-driven leader for a Sr. Manager Legal Marketing Strategy to drive robust and integrated marketing strategies to drive E-commerce sales for the legal segment. This is a strategic and cross-functional leadership role who works closely with the Director of Marketing Strategy the segment GM the marketing digital team and enterprise technology teams as well as across multiple marketing capabilities. This role requires strong data acumen innovation and planning abilities cross-functional leadership skills and requires a self-motivated individual with effective communication skills.

• Help determine buying journey for E-commerce channel.

• Partner with digital and product marketing teams to research and define buying personas.

• Assist with creation planning and activation of innovative marketing strategies for the Legal E-commerce segment with strong focus on transforming and optimizing digital channels demand gen and product marketing groups to build and align on upfront strategy and prioritization.

• Forecast measure analyze and report the impact of campaign and demand gen activities on marketing and sales pipeline revenue and demand funnel velocity.

• Deeply understand Legal go-to-market strategies insights personas customer segmentation competitive intelligence to translate business goals into marketing strategies.

• Partner closely and/or create working processes across the marketing organization to bring strategies and plans to life through thoughtful planning integration of relevant content and effective translation into demand gen programs and activities.

• Deliver effective marketing strategies to fuel pure digital sales.

• Continually monitor success of planning process and identify efficiencies opportunities to optimize leverage best practices etc.

• Consistently monitor digital sales performance data of assigned sub-segment; Derive insight and action items to leadership team and key stakeholders throughout the business.

About You

• 6 years of experience in digital marketing growth marketing or demand gen with deep understanding of marketing frameworks and channel mix activation

• BA/BS required; MBA preferred

• Strong leadership collaboration teamwork and relationship-building skills across multiple levels and functions in the organization

• Strong E-commerce paid and organic digital experience and CX thinking a plus; deep understanding of modern demand generation technologies platforms and systems.

• Experience of organizing and executing events tradeshows and conferences.

• Experience or knowledge of the Legal markets a plus.

#LI-DM1

Whats in it For You

• Hybrid Work Model: Weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities whether caring for family giving back to the community or finding time to refresh and reset. This builds upon our flexible work arrangements including work from anywhere for up to 8 weeks per year empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow lead and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation two company-wide Mental Health Days off access to the Headspace app retirement savings tuition reimbursement employee incentive programs and resources for mental physical and financial wellbeing.

• Culture: Globally recognized award-winning reputation for inclusion and belonging flexibility work-life balance and more. We live by our values: Obsess over our Customers Compete to Win Challenge (Y)our Thinking Act Fast / Learn Fast and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental Social and Governance (ESG) initiatives.

• Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice truth and transparency. Together with the professionals and institutions we serve we help uphold the rule of law turn the wheels of commerce catch bad actors report the facts and provide trusted unbiased information to people all over the world.

In the United States Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health dental vision disability and life insurance programs as well as a competitive 401k plan with company addition Thomson Reuters offers market leading work life benefits with competitive vacation sick and safe paid time off paid holidays (including two company mental health days off) parental leave sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally Thomson Reuters offers the following additional benefits: optional hospital accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations unless otherwise noted the base compensation range for this role is $99400 - $184600. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance. Base pay is positioned within the range based on several factors including an individuals knowledge skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.

As a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex/gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.

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