Advertising Director - Remote
Advertising Director - Remote
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Job Description
Job Summary:
We are seeking an experienced and visionary Advertising Director to lead our advertising strategy execution and performance across all media platforms. This role is responsible for overseeing campaign development managing agency/vendor relationships guiding creative direction and ensuring alignment with broader brand and business goals. The ideal candidate brings a blend of creativity strategic thinking leadership and data-driven decision-making to build and scale impactful advertising programs.
Key Responsibilities:
Strategic Leadership
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Develop and lead the companys overall advertising strategy (digital traditional social out-of-home etc.) to drive brand awareness customer acquisition and revenue growth.
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Translate business objectives into high-impact advertising campaigns and measurable KPIs.
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Collaborate with senior leadership on go-to-market strategies media planning and brand positioning.
Campaign Management
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Oversee the planning execution and optimization of multi-channel ad campaigns.
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Guide creative development in partnership with internal teams or external agencies to ensure consistent brand voice and messaging.
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Analyze campaign performance and make strategic recommendations to maximize ROI.
Team & Vendor Oversight
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Lead mentor and grow a high-performing in-house advertising or media team.
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Manage relationships with advertising agencies media buyers creative vendors and freelancers.
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Review and approve media plans ad creatives budgets and timelines.
Budget & Resource Management
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Own the advertising budget; forecast allocate and track spend across campaigns.
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Negotiate contracts with media partners and vendors to maximize value and efficiency.
Innovation & Insights
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Stay current on advertising trends consumer behavior and emerging platforms.
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Identify and test new channels tools and approaches to stay ahead of the competition.
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Drive data-driven decisions using analytics tools (e.g. Google Analytics social media insights ad platform data).
Required Qualifications:
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Bachelors degree in Marketing Advertising Communications or related field (Masters preferred).
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812 years of progressive experience in advertising or marketing with at least 35 years in a leadership role.
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Deep understanding of advertising ecosystems including digital TV radio print and programmatic media.
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Proven track record of managing large-scale advertising budgets and campaigns with measurable success.
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Exceptional leadership communication and cross-functional collaboration skills.
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Strong analytical mindset with experience in advertising analytics and performance measurement.
Preferred Qualifications:
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Experience in a specific industry such as consumer goods tech fashion or media.
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Experience managing in-house teams and/or agency relationships.
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Familiarity with ad platforms (Google Ads Meta Business Manager DSPs YouTube LinkedIn Ads).
What We Offer:
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Competitive executive-level salary and annual performance bonuses.
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Health dental vision and retirement benefits.
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Hybrid or remote work flexibility.
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Generous PTO and paid holidays.
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Leadership role with high visibility and impact on company growth.
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Creative collaborative and fast-paced work environment.
Employment Type
Full Time
