Demand Generation Expert - BTP
Demand Generation Expert - BTP
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Job Description
We help the world run better
At SAP we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences values flexibility and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative caring team environment with a strong focus on learning and development recognition for your individual contributions and a variety of benefit options for you to choosefrom.
Job summary
The Demand Management Expert acts as the Top of the Funnel brain and execution engine of SAPs demand ecosystem. This role drives better-informed and data-driven top of the funnel investment decisions alignment of top of the funnel activities across functions (e.g. marketing digital hub sales partnerships CSM etc.) and Lines of Business (e.g. ERP F&S HCM BDC BTP CX SCM etc.) consolidation of best practice and higher conversion of high-value pipeline. This role is critical in turning top of the funnel information and insights into strategic decisions and helps SAP focus on high-impact demand cut out low-yield activity and strengthen the link between marketing sales and product investment. This role focuses on maximizing ROI by using data to guide decisions and reallocating resources as needed. While it doesnt own reporting it drives insight-based actions and works closely with RevOps/S&O to address reporting gaps and align on expectations. Additionally it delivers insights to senior leadership identifies new and creative top-of-the-funnel activities to generate more pipeline and supports the adoption of a best-in-class top-of-the-funnel toolset. It is important to have an entrepreneurial mindset quickly identify whats working whats not and where the business must pivot to maximize ROI from its demand-generation effortsacross marketing partners campaigns events etc.
What youll do
Demand Generation Innovation & Enablement
Drive net new pipeline through global demand programs across LoBs by piloting innovative tactics uncovering whitespace and equipping teams with scalable tools playbooks and data-driven guidance. It emphasizes best practice sharing across regions and business units fostering cross-regional collaboration and empowering local teams through enablement and consistent guidance. Clear expectations should be set for how Regions MUs and SAs staff and structure their Demand Management efforts
Data Integrity & Insight Delivery
Ensure accurate opportunity data across SAP tools (e.g. CRM Harmony Outreach) and delivers actionable reporting that converts numbers into strategic insights. It defines business requirements for reports and dashboards partnering with RevOps/S&O to shape these tools while focusing on interpreting insights rather than producing raw reports. The role uses insights to proactively identify pipeline and coverage gaps challenge teams on areas for improvement and guide data-driven decision-making.
High-Value Opportunity Intelligence (>250K)
Analyse all new opportunities above 250K to understand their source success drivers and recurring patterns delivering recommendations on what to start stop or scale to improve demand generation and eliminate inefficiencies. As a known gap lead high-value opportunity analysis ensuring insights directly inform LoB strategy and subsequent actions.
Source Attribution & Investment Strategy
Assess demand generation performance at the source levelcampaigns events partners and moreto identify what consistently delivers quality pipeline. Guide strategic shifts in demand investment based on source-level performance and pipeline quality trends recommending reallocations based on ROI.
Opportunity Quality Governance & Risk Monitoring
Track discontinued and disqualified opportunities over 250K analysing lead source time in funnel and disqualification reasons to identify qualification issues and speculative pipeline. Focus on interpreting patterns to improve targeting while data management responsibility lies with RevOps.
Loss Analysis & Conversion Bottlenecks
Monitor high-value losses to identify sales execution product issues or competitive gaps. using findings to improve conversion rates and pipeline quality. The role focuses not just on generating insights but also driving actions across Enablement Sales and Product. Its crucial that CROs play a key role in securing qualitative customer feedback post-loss as this is not just a data issue but also a feedback collection challenge
What you bring
- Demand Generation expertise within a Technology Organization
- Product focused delivery experience in a global context
- Experience leading high performing teams within a matrixed global organization across functional areas and diverse cultures.
- Exceptional interpersonal communication collaboration and presentation skills on Senior Management level / C-Level
- Fluency in English
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software SAP has evolved to become a market leader in end-to-end business application software and related services for database analytics intelligent technologies and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide we are purpose-driven and future-focused with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries people or platforms we help ensure every challenge gets the solution it SAPyou can bring out your best.
We are ethical and compliant
Our leadership credo: Do whats right. Make SAP better for generations to come. We believe that great leadership extends far beyond the mere pursuit of business goals. We value and foster leadership that is driven with purpose and integrity. Our leaders are role models who uphold SAPs values and shape SAPs culture of integrity by demonstrating and championing ethical and compliant behavior towards all stakeholders.
We win with inclusion
SAPs culture of inclusion focus on health and well-being and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP we believe we are made stronger by the unique capabilities and qualities that each person brings to our company and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application please send an e-mail with your request to Recruiting Operations Team:
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age race religion national origin ethnicity age gender (including pregnancy childbirth et al) sexual orientation gender identity or expression protected veteran status or disability.
Successful candidates might be required to undergo a background verification with an external vendor.
Requisition ID: 432173 Work Area: Customer Service and Support Expected Travel: 0 - 30% Career Status: Management Employment Type: Regular Full Time Additional Locations: #LI-Hybrid.
Employment Type
Full-Time
