Marketing Automation Specialist
Marketing Automation Specialist
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$ 75000 - 85000
1 Vacancy
Job Description
Marketing Automation Specialist
Join our team as a Marketing Automation Specialist where youll lead the execution of email campaigns using Pardot and other platforms. Your mission: boost brand visibility drive lead generation and fuel revenue growth. Youll craft and optimize email campaigns track performance and fine-tune strategies to hit acquisition and conversion goals. Your expertise in marketing automation and CRM systems will be key to our success.
Location and Travel Requirements
This position is fully remote and can be located anywhere in the continental US. Travel expectations are up to 15%.
Compensation
The base salary for this position ranges from $75000 to $85000 per year accompanied by a 10% annual incentive opportunity. Please note that the exact salary will depend on factors such as geographic location market conditions and the candidates experience.
Key Responsibilities
Marketing Automation:
Function as a subject matter expert for marketing automation programs and workflows within Pardot.
Responsible for daily hands-on work including the creation testing and implementation of marketing emails landing pages/forms dynamic content and A/B testing.
Design campaign workflows including validation rules triggers notifications tasks and automated responses.
Collaborate with marketing teammates to develop a helpful mix of content and call-to-actions to engage audiences and maintain a consistent brand voice and message across all marketing channels.
Measure and analyze campaign performance in B2BMA and/or Pardot/Salesforce. Reporting will include: email digital advertising phone website and more.
Help manage our database including list import cleanliness data accuracy segmentation and ensuring compliance with privacy laws.
Prepare and manage lead import into our marketing automation platform.
Troubleshoot any issues or failures with current marketing automation integrations with various platforms and assist in the integration of additional platforms.
Maintain process workflow for campaigns lead routing list uploads and data management hygiene and enrichment between sales and marketing systems.
Develop knowledge base of processes and how-to docs. Document and optimize our current marketing automation and lead nurturing processes.
Prioritize and develop A/B testing strategies for both subject lines email copy call-to-actions and landing page initiatives.
Keep up-to-date and educate others on marketing automation best practices capabilities and strategies to keep us ahead.
Work alongside IT to consistently optimize Salesforce and Pardot for the companys needs.
Additional Digital Marketing Responsibilities:
Monitor KPIs analyze campaign data and provide regular reports with insights and recommendations for improvement.
Help manage our social media (including reputation management) engage with followers and monitor social media performance metrics.
Create update or trouble shoot Zaps in Zapier.
Assist with website updates when necessary.
Minimum Qualifications
3 years in marketing automation implementation integration campaign creation and campaign management.
BA/BS or equivalent working experience.
Proficiency with marketing automation tools like Pardot or Eloqua including experience building and optimizing lead generation flow/process and email and lead nurturing campaigns.
Proficiency with CRM systems like Salesforce.
Strong collaborator and team player; ability to navigate ambiguity in a fast paced action oriented environment.
Highly analytical and able to derive meaning from data and make recommendations to workflow content lead scoring and tactics to improve email performance.
Excellent communicator and creative thinker with an ability to use data to inform all decisions.
Travel expectations up to 15%
Preferred Qualifications
Strong proficiency with Pardot / Account Engagement
Strong proficiency with Salesforce
B2B digital marketing experience
Experience with website analytics tools preferably Google Analytics
Experience with CMS preferably WordPress
Experience with Zapier
Previous project management and in house or agency management experience.
Inclusive Employer
At Restaurant Technologies we celebrate diversity believe in equity and are committed to creating an inclusive environment for all employees; were proud to be an Equal Employment Opportunity and Affirmative Action employer. All aspects of employment including the decision to hire promote discipline or discharge will be based on merit competence performance and business needs. We do not discriminate on the basis of race color religion marital status age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status or any other status protected under federal state or local law.
If you need assistance or an accommodation due to a disability please contact us by email at or call 1-.
Restaurant Technologies is a Military & Veteran friendly company.
Culture & Benefits
Our employees are the foundation of our success and we take care of them! Our comprehensive benefits include professional development competitive health care coverage incentives and a healthy work and life balance. Weve cultivated an award-winning workplace for driven team members who enjoy a fast pace and rapid growth balanced by a flexible and supportive environment. Weve earned recognition as a Best Place to Work by the Minneapolis/St. Paul Business Journal along with The Minnesota Work Life Champions Award while consistently earning a spot on Minnesotas Fastest Growing Companies addition weve earned numerous awards from our customer base who consider Restaurant Technologies a valued strategic partner.
Who We Are
Restaurant Technologies is the leading provider of highly innovative and value-enhancing bulk cooking oil management services to the food service industry. Our solution is environmentally sound highly efficient and creates a safer more productive work environment for restaurant personnel. With over 35000 existing customers we are an established profitable mid-sized company poised for double-digit growth in the coming year. We are headquartered in suburban Minneapolis Minnesota with a growing number of sites strategically located across the U.S. serving over 41 metropolitan markets.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
