Senior Brand Manager
Senior Brand Manager
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Job Description
Senior Brand Manager
We are looking for a dynamic Senior Brand Manager for an exciting and high-profile opportunity within GSKs Specialty Business this role you will be accountable for implementing the marketing strategy and will work closely with the Marketing Manager and with the broader commercial team (including sales).
This is an important role within GSKs Specialty Business Unit team in Poland where there are significant performance ambitions requiring us to be accountable for impact ambitious for patients and always do the right this role you will collaborate with a cross-functional team encompassing Medical Market Access and various support functions.
Your Responsibilities
This role will provide you the opportunity to lead key activities including:
Work cross-functionally (internally and externally) to localize global strategy and/or create and execute local marketing plans to drive brand performance (sales value & market shares)
Implementation & execution of the marketing strategy for the brand in scope delivering the annual business plan & P&L assumptions
Responsibility for annual budget planning process and brands P&L
Preparing and coordinating monthly business review meetings with local and regional executive teams
Cross-functional co-operation with other departments (medical sales financial market access and regulatory departments) to develop comprehensive strategies and brand account plans in order to drive brand performance (sales value & market shares)
Close cooperation with EEs in the field
Lead the development of core promotional assets for HCP promotion aligned to brand strategy
Ownership of materials and processes for us to thrive in a competitive marketplace and leveraging digital solutions.
Providing sales force training about the promoted brands in scope preparing promo communication & materials
Developing high-value content across multiple channels (web email display print events) with a specific focus on addressing key customer challenges driving brand advocacy and maximizing the customer experience.
Setting clear campaign objectives founded on customer needs. Selecting developing and refreshing quality content championing and utilizing the most advanced digital solutions and processes (e.g. Gen AI) to bring the brand positioning to life. Conducting regular A/B tests of different content types across different personas harnessing generative technologies. Engaging and briefing local agencies to create gold standard creatives aligned to campaign objectives.
Driving and creating customer-centric omnichannel user journeys via a thorough understanding of what matters most to customers.
Analyze data to understand customer behaviors needs and preferences and optimizing content and activities based on personas and channel preferences
Measuring and reporting marketing campaign performance against objectives and KPIs identifying trends and insights and collaborating with teams and partners to optimize spend performance and user experience.
Mindset and Behaviours
We create a place where people can grow be their best be safe and feel welcome valued and included. We are looking for professionals who live and demonstrate GSKs values:
Ambitious for patients focusing on delivering the things that matter better and faster without compromising safety or quality
Accountable for impact owning my work and supporting others to succeed.
Do the right thing with integrity and care complying with applicable laws regulations standards and policies and I will speak up if things dont feel right.
Basic Qualifications
We are looking for professionals with these required skills and characteristics to achieve our goals:
Bachelors degree in business Life Sciences or a related field or equivalent experience.
Minimum of 3 years experience in pharma industry including min. 2 years in pharmaceutical marketing/sales on the Polish market
Polish & English - fluent
Experience in leading cross-functional teams or project groups
Excellent analytical skills (ability to conduct analysis and draw the right conclusions on their base)
Proven experience in marketing brand management or a related field with a track record of developing and executing marketing strategies and campaigns through a cross-functional team
Ability to successfully navigate multiple stakeholder environments
Possesses strong communication and stakeholder management skills producing high-quality data-driven and creative solutions in a fast-paced environment.
Values an iterative design approach with a strong sense of ownership and proactive advocacy for the end-user.
Open to taking on new challenges and learning new skills while being collaborative curious empathetic open-minded and innovative.
Brings high energy and passion to the job influencing those around them and building trust and rapport to create a comfortable and effective workplace.
Demonstrated project management skills including experience in Agile project management.
Ability to successfully work with external agencies to develop and implement promotional/educational campaigns (including advertising public relation agencies market research companies etc)
Demonstrated ability to manage budgets and multiple projects/priorities is required.
Preferred Qualifications
Experience using Veeva PromoMats or equivalent content management system.
Sales and/or Marketing experience within secondary care environment.
Experience in biologic therapies and/or respiratory brands.
Proactively explores new ideas trends and opportunities(including processes business models innovative product launches and how to best harness digital solutions e.g. AI)to drive business performance and futuregrowth. Inspires others to work towards an innovative culture.
What we offer
At GSK we offer a wide range of additional benefits:
A career in one of the worlds leading medical companies.
Employment contract.
Company car.
Attractive reward package (annual bonus and awards for outstanding performance recognition awards for additional achievements and commitment holiday allowance).
Life insurance and pension plan.
Private medical package with additional preventive healthcare benefits for employees and eligible persons.
Sports card (Multisport).
Development opportunities within the role and company structure.
Personalized learning approach (internal training mentoring access to online training platforms: Keep Growing Campus LinkedIn Learning Business Skills Harvard Manage Mentor Skillsoft and external training).
Supportive community and integration events.
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As an Inclusive employer we encourage you to reach out if you need any adjustments during the recruitment process. Please contact our Recruitment Team atto discuss your needs.
Why GSK
Uniting science technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose to unite science technology and talent to get ahead of disease together so we can positively impact the health of billions of people and deliver stronger more sustainable shareholder returns as an organisation where people can thrive. We prevent and treat disease with vaccines specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies investing in four core therapeutic areas (infectious diseases HIV respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders its also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired encouraged and challenged to be the best they can be. A place where they can be themselves feeling welcome valued and included. Where they can keep growing and look after their wellbeing. So if you share our ambition join us at this exciting moment in our journey to get Ahead Together.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race color religion sex (including pregnancy gender identity and sexual orientation) parental status national origin age disability genetic information (including family medical history) military service or any basis prohibited under federal state or local law.
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSKs commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license GSK may be required to capture and report expenses GSK incurs on your behalf in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSKs compliance to all federal and state US Transparency requirements. For more information please visit the Centers for Medicare and Medicaid Services (CMS) website at Experience:
Manager
Employment Type
Full-Time
Key Skills
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