FLEX Director, Data Product Manager - Marketing Personalization

This is a temporary position.

Join the global Data and Analytics organization at Marriott as a Director Data Product Manager Marketing Personalization and lead our data strategy & management for all customer data personalization needs. This pivotal role centers on crafting data strategies to refine targeted marketing and foster personalized customer experiences for guests in our properties across the globe. The Director will drive data requirements for the companys Marketing & Personalization Acceleration (MAPA) program across all paid & owned channels focusing on effective data collection curation and activation to enable prioritized use cases for revenue growth.

The Director will implement advanced audience data management segmentation and marketing measurement strategies using data insights to enhance personalized campaigns and content generation working closely with cross-functional teams from marketing digital and technology organizations. Moreover the Director will lead efforts to enhance data platforms including cloud data warehouses and real-time customer data platform (CDP) leveraging the latest technologies for sophisticated marketing personalization.

This high-impact position will involve direct interaction with the leadership teams across the SBID organization and the Marketing department.

CANDIDATE PROFILE

Education and Experience Required

• 4-year degree from an accredited university in Data Analytics Computer Science Engineering Information Systems or similar quantitative discipline and
• Eight or more years of experience demonstrating progressive career growth and a pattern of exceptional performance in data management analytics data warehousing or marketing technology OR Six or more years of experience in data management analytics data warehousing and a Masters degree
• Experience with design and engineering of complex data flows for audience development using SQL
• Knowledge of database technologies and distributed datastores (e.g. Snowflake AWS)
• Demonstrated ability to deliver results under difficult conditions particularly when faced with complexity and ambiguity

Preferred Qualifications

• Experience managing and defining transformational strategies for customer & marketing data
• Knowledge of underlying marketing tech

CORE WORK ACTIVITIES

Primary Leadership Activities

• Provide leadership consulting and information expertise to achieve the goals for Data Management:
  • Data and Analytics Infrastructure: Work with Analytics and IT teams to develop and deploy an effective marketing data and customer analytics infrastructure.
  • Contribute to data strategy data management and enhanced data products for use by the Marketing discipline.
• Oversee the broader data strategy and effectively prioritize implementation tactics for media data to ensure they are in line with overall organizational goals and long-term business strategies.
• Work closely with the marketing and analytics teams to identify key performance indicators (KPIs) and data requirements necessary for optimizing segmentation strategies and enhancing ROI.
• Manage vendors/technical staff to build the infrastructure to support data & reporting solutions in AWS Snowflake Tableau Python etc.
• Oversee development of systems and technologies that reduce manual processes and data quality issues relating to data capture.
• Partner with Analytics and IT to build Data Management Analytics and Reporting roadmaps for future years.
• Partner with business leadership to secure funding for critical Data Management & IT programs.

Managing Responsibilities with Stakeholders

• Develop and maintain effective relationships with both internal and external stakeholders across the a positive climate to build effective teams that are committed to organizational goals and initiatives.
• Update stakeholders on key initiative wins and opportunities responds to concerns and solicits feedback. Engage leadership to develop and execute action plans to address gaps.
• Assist direct reports with building and maintaining stakeholder relationships as business partnerships.

Managing Profitability and Revenue Goals

• Analyze service issues and identifies trends.
• Work with teams to develop an operational strategy that is aligned with the brands business strategy and leads its execution.
• Review and audit expenses.

Monitor performance against budget.

• Review reports and financial statements to determine operations performance against budget.

The pay range for this position is $60.38 to $96.44 per hour.

FLEX opportunities offer coverage for medical dental vision health care flexible spending account dependent care flexible spending account life insurance disability insurance accident insurance adoption expense reimbursements paid parental leave 401(k) plan stock purchase plan discounts at Marriott properties commuter benefits employee assistance plan and childcare discounts. Benefits are subject to terms and conditions which may include rules regarding eligibility enrollment waiting period contribution benefit limits election changes benefit exclusions and others.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid for candidates within a commuting distance to Bethesda MD.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.