Director of Marketing & Communications
Director of Marketing & Communications
Posted on :
26-07-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
26-07-2025
Job Description
About Bancroft SchoolBancroft School is a vibrant PreK12 independent day school in Worcester Massachusetts dedicated to empowering students through active inquiry-based learning. Our dynamic academic program fosters intellectual curiosity critical thinking and confidence preparing students to make meaningful contributions to their communities and the world. With the guidance of exceptional educators students engage deeply with one another celebrate diverse perspectives and develop the skills needed for lifelong learning and in 1900 Bancroft is situated on a beautiful 30-acre campus in a residential neighborhood just north of downtown Worcestera thriving city with a rich history and a promising future. Our 445 students come from over 70 cities and towns across Central Massachusetts bringing a wide range of backgrounds and experiences that enrich our inclusive learning Bancroft continues to grow and innovate under the leadership of Head of School Stephanie Luebbers who began her tenure in July 2023 we remain committed to our mission and vision guided by the strategic plan BluePrint125. Our goal is to be the first choice for families seeking an educational experience where every student is challenged supported and inspired to own their journey to mastery and independence in a community where they are truly known and valued.Position Summary Bancroft School Seeks a dynamic and motivated individual to join its marketing and communications team as Director of Marketing & Communications. Reporting to the Head of School and a member of the Senior Administrative team this key community member oversees and champions all marketing communications and branding for the School. Working across various departments most notably Advancement Admissions Academics and Athletics this position serves in many capacities to advance the mission and the responsibilities include but are not limited to:
- Work with the Administrative Team to build and execute a comprehensive communications and marketing strategy for the school community.
- In collaboration with the Director of Enrollment Management plan and execute marketing strategies for enrollment management and new student recruitment.
- In collaboration with the Director of Advancement use various media and market tools to support the efforts of the Bancroft Fund various alumni engagement activities and the capital campaign.
- Partner with the Head of School and Division Heads to ensure that faculty and students academic excellence and extracurricular activities are communicated to a broad range of constituencies in a manner that supports the Schools marketing strategy.
- Supervise departmental staff.
- Provide oversight of all external print and audio/visual media; maintain branding guidelines and editorial style guide including working to ensure the strategic value and timely publishing of Shorelines and the Bancroft Bulletin.
- Various writing and editing projects on behalf of the School.
- Ensure the updating and accuracy of the Schools website.
- Develop a social media strategy that effectively publicizes all aspects of the Schools life.
- A Bachelors Degree in communications marketing journalism or a related field.
- Minimum of 5-7 years of progressively responsible experience in strategic communications and marketing preferably in an academic institution.
- Excellent writing editorial and storytelling skills.
- Intuitive tech-oriented and a self-starter.
- A basic knowledge of the Worcester County school market.
- Experience working with vendors and agencies in brand management and marketing campaigns.
- Experience managing departmental finances/budget.
- A creative collaborative thinker who thrives in a dynamic and changing environment.
- Strong digital fluency with experience managing websites CRM systems school communication technologies and databases and digital marketing tools.
- Medical dental and vision coverage
- Retirement plan with employer match
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA) for healthcare and dependent care expenses
- Long-term disability life and AD&D insurance
- Employee Assistance Program (EAP)
- Access to on-campus gym facilities
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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