Digital Sales Analyst - Woio/Wuab
Digital Sales Analyst - Woio/Wuab
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Job Description
About Gray Media:
Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.
About WOIO/WUAB:
WOIO TV CBS 19 the CW 43 WOHZ-The Rock and WTCL Telemundo Cleveland are the affiliates serving Cleveland and Northeast Ohio. We produce over 70 hours of news on a weekly basis. We are also a full-service advertising agency known as Gray Digital Media. Gray Digital Media works with thousands of clients and over 150 different industries each and every month. We know the best practices for each industry and apply them to local businesses to help them gain an edge on their competition.
Job Summary/Description:
Gray Media (WOIO CBS 19 WUAB 43 WTCL Telemundo & Gray Digital Media) in Cleveland has an opportunity for a digital advertising campaign expert to join our team as a Digital Sales Analyst. The ideal candidate must have a strong understanding of digital media consumption habits during all stages of an advertising this strategic position you will recommend effective digital marketing solutions to meet the needs of our addition the DSA will provide an ongoing optimization strategy back-end analytic support reporting and insights and will be an expert in client retention.
Duties/Responsibilities include but are not limited to:
- Support the sales team during all aspects of a digital advertising/marketing campaign including developing effective proposals campaign optimization and post-campaign reporting.
- Collaborate with local management to implement digital priorities and expectations.
- Strong ability to interpret data and capable of adjusting digital strategy based on analytics.
- Act as an effective consultant on digital tactics benefits and trends.
- Maintain high levels of communication internally with the internal digital team with corporate Gray Digital Media teams and externally with clients.
- Manage advertising specs and guidelines with advertisers as the company and product offerings evolve.
Qualifications/Requirements:
- Self-starter with a goal-oriented mindset and attention to detail.
- Bachelors degree and 3 years of digital sales marketing/advertising experience required.
- Experience developing and managing effective digital marketing strategies.
- Superior multi-tasking skills with the ability to work cross-functionally and handle multiple requests daily.
- Excellent troubleshooting and problem resolution skills.
- Possess superb written and verbal communication skills.
- Proficient with Microsoft Excel Word and PPT.
- Understanding of G4 analytics
- Understanding of SEM CTV streaming video programmatic display TikTok and Snapchat.
- Google Ad Certifications a plus.
If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references
(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)
WOIO/WUAB-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge
Required Experience:
IC
Employment Type
Full-Time
