Senior Manager, Email & SMS Marketing
Senior Manager, Email & SMS Marketing
Posted on :
25-07-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
25-07-2025
Job Description
SENIOR MANAGER EMAIL & SMS MARKETING
Madhappy is a Los Angeles-based clothing brand made for a community of optimists born in 2017. Madhappy uses apparel events and experimental retail spaces including its permanent flagship in West Hollywood to explore a personal expression as a means to an improved state of mind. Its own seasonal stores with past and present locations including New York City (Soho) Aspen Miami East Hampton and Tokyo are each designed to reflect their site while still sharing the brands DNA. The brand currently produces a selection of ever-evolving evergreen classic styles seasonally available collections and collaborations. Madhappy supports research and awareness in mental health through The Madhappy Foundation (a 501c(3) non-profit) and writes Local Optimist a print magazine. Each to celebrate us as works-in-progress and the personal and collective expression that is a part of that.
About the Role
Were looking for a strategic and hands-on Senior Manager of Email & SMS Marketing to fully own our lifecycle programs and drive customer retention first-time purchase conversion and overall revenue through best-in-class lifecycle marketing strategies.
As the Senior Manager of Email & SMS Marketing youll be responsible for building and executing the full lifecycle marketing calendarfrom strategy to deployment to analysis. Youll work closely with our creative ecomm and data teams to develop campaigns optimize automations and improve performance through testing and personalization.
You should be equal parts strategic thinker and tactical executorwith strong creative instincts sharp analytical skills and a deep understanding of what drives retention and conversion.
You must be based in or willing to move to Los Angeles to be considered for this position.
Responsibilities
Own the end-to-end Email & SMS strategy execution and performance across Klaviyo (or current ESP/SMS platforms)
Build schedule and deploy campaigns flows and automations with segmentation personalization and A/B testing
Develop and maintain the monthly/quarterly content calendar in collaboration with creative and marketing teams
Continuously test and optimize: subject lines send times templates CTAs segmentation strategies and more
Analyze performance metrics (open rate CTR CVR unsubscribes revenue) and translate insights into actionable improvements
Manage list health deliverability and compliance with privacy laws (GDPR TCPA etc.)Ideate and implement strategies to grow both email and SMS subscriber lists
Collaborate with acquisition and creative teams to ensure cross-channel alignment and customer journey consistency
Qualifications
46 years of experience in email and SMS marketing ideally in DTC or e-commerce
Deep experience with Klaviyo (or similar ESP/SMS tools)Strong analytical skills; confident using data to drive decisions
Experience developing and executing lifecycle strategies and customer segmentation
Highly organized with the ability to manage multiple campaigns deadlines and calendars
Creative eye and strong collaboration instincts
Self-starter who can take full ownership of a channel and drive measurable growth
Nice to Have
Experience in fashion/apparel or consumer goods
Shopify ecosystem familiarity
Knowledge of deliverability best practices and compliance standards
Benefits
15 days PTO and 9 days sick pay annually
Paid holidays
Health dental and vision insurance with 75% premium coverage by Madhappy
Retirement plans available$600 quarterly health stipends
Employee discount and early access to products
About Madhappy
Learn more about our initiatives including Local Optimist & The Madhappy Foundation below and via and @Madhappy.
About Local Optimist
Local Optimist is a space for radical discovery and connection. By focusing on open conversations and mindful exploration we orient people with reliable optimistic resources available at any moment.
About The Madhappy Foundation
The Madhappy Foundation is non-profit organization 501(c)(3) with a mission to improve mental health globally. Through The Madhappy Foundation 1% of proceeds from every sale benefit our efforts to raise awareness fund research and positively impact the mental health movement.
Learn more here.
Required Experience:
Senior Manager
Employment Type
Full-Time
Department / Functional Area
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