Senior Product Marketing Manager
Senior Product Marketing Manager
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Job Description
Our Why.
CareerPlug empowers teams to grow. We do this in part by making it easier for our clients to hire and develop the right people. We want to positively impact the lives of our employees our small business owner clients and their applicants/teams a reach that impacts millions each year!
What we do.
We provide innovative recruiting and HR software for over 60000 growing companies and solve one of the biggest problems in small business - hiring and retaining the right people. Our applicant tracking and retention software helps companies make better hires to have the right people in place to build a successful business. Our vision is leading us along an inspiring path to accomplish much more. The next stage of our growth will be powerful and will exponentially propel us toward exciting business and more importantly mission milestones.
We believe that people are the heart of our business and are committed to building one of the best places to work anywhere. To us that means putting care and purpose into our hiring process providing meaningful development and training opportunities for our team members and living our core values every day.
Who are we looking for
Were looking for a Senior Product Marketing Manager Customer Marketing & Partner Enablement to join our Product & Engineering team! As a Sr. PMM youll shape how we communicate value to our existing customers and lead development of partner enablement. Unlike traditional PMM roles where involvement starts post-development for product launches you will be engaged from day one of the product life cycle. Creativity and copywriting are the most important skills youll bring to the table. Your work will directly impact product adoption client retention and partner engagement making this a key role in helping clients get the most out of CareerPlug.
- Ability to develop product feature and plan names that resonate with users align with brand identity and drive first impressions that inspire curiosity and exploration.
- Experience coordinating go-to -market strategies with internal teams and partners including email launches partner enablement and ROI storytelling.
- Skilled in crafting high-performance email campaigns that drive engagement conversion and client satisfaction using A/B testing JTBD ad data-informed hypotheses.
- Capable of managing multiple initiatives across email marketing partner communications and naming strategy while ensuring quality and timely delivery.
- Develop strategic email campaigns and programs for paying clients including: FTUX system emails feature/product adoption expansion retention
- Comfortable wearing multiple hats in a SaaS environment and energized by driving client behavior adoption and value through scalable solutions
- Own the strategy for customer marketing campaigns including onboarding product adoption system emails expansion and retention
- Create emails that connect convert and show a deep understanding of our audience using copywriting frameworks to drive engagement and action
- Execute and manage sending emails (segmentation timing and deliverability)
- Lead all A/B testing and experimentation and monitor email performance to uncover insights and continuously improve results
- Write content for partner enablement and collaborate with one of the most amazing creative agencies to bring it to life
- Ensure all content aligns with product positioning partner needs and launch goals
- Experience coordinating go-to-market strategies with internal teams
- Drive multiple initiatives while ensuring quality and on-time delivery
What Product Marketing Looks like at CareerPlug:
- Marketing will own sales enablement (and well help give the ingredients such as new feature positioning and solution-focused competitive intel which marketing will use to help deliver enablement etc.)
- Marketing will own customer acquisition (well focus more on trial conversion expansion and retention).
- Exec team owns pricing/packaging (however marketing product and customer-facing teams will all be consulted)
- At least 5 years of experience in product marketing enablement ABM demand gen and/or product management preferably in a B2B SaaS company (HR tech is a huge plus!)
- Strong persuasive writing skills and a sense of what motivates people to take action
- Passion for understanding customers their problems and experiences
- Demonstrated ability in launching and growing innovative tech products
- Proven ability to work with product and go-to-market teams to bring new products to market and meet goals
- Comfortable wearing multiple hats in a SaaS environment and energized by driving client behavior adoption and value through scalable solutions
- HubSpot Marketing Hub experience preferred
- Experience using AI to support first-draft writing enhance productivity test variations facilitate brainstorming and assist with analysis
- Work from home (were fully remote)
- Employer Paid Health Insurance
- Unlimited PTO (with minimums!)
- One-week paid PTO (pre-start date)
- 401(k) Company Match
- Employer-Paid Life Insurance
- Employer-Paid Long-Term Disability Insurance
- Home Office Stipend
- Donation Matching
Compensation: This role pays a base annual salary of $135000 with an additional $10000 in potential bonus paid quarter. A total on-target compensation of $145000.
CareerPlug believes in equitable and transparent compensation practices. All our employees have access to what every role pays at the company. We post compensation on all our job order to ensure equitability and fairness for candidates and current employees we always lead at our best and dont negotiate offers.
CareerPlug is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex disability age sexual orientation gender identity national origin veteran status or genetic information. CareerPlug is committed to providing access equal opportunity and reasonable accommodation for individuals with disabilities in employment its services programs and activities.
This is a remote position.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex (including pregnancy gender identity and sexual orientation) parental status national origin age disability genetic information (including family medical history) political affiliation military service or any other characteristic protected by law.
To request a reasonable accommodation applicants should communicate a request when contacted for an interview. All requests should be sent
Who We Are
CareerPlugs purpose is to empower people to reach their potential. We do that in part by making it easier for our clients to hire and develop the right people. Our proven process allows us to work with over 60000 growing small businesses. Our hiring software is designed with user experience in mind: from candidates to hiring managers to business leaders.
Core Values
Be Kind
We care deeply about one another our clients and the world around us.
Speak Up Step Up
We have a voice and we use it to make an impact.
Keep Growing
We embody the growth mindset.
Work Together Win Together
We team up to achieve goals and celebrate accomplishments.
Remote First
CareerPlug is 100% remote for any US-based employee!We knowthe heart of our business is wherever our employees work from ourspace in Austin to a home office on Lake Michigan to an outfitted vanexploring the American West (true story!).
Of course we also crave face-to-face connection! We offer employees the opportunity to gather in-person a few times per year with full travel expenses paid. Check out the highlight video from our CareerPlug Summit in Boulder Colorado in July 2024.
Read our full Remote First Vision
Our Beliefs
My humanity is bound up in yours for we can only be human together.
Desmond Tutu
CareerPlug is proud to be an equal opportunity employer committed to fostering a diverse team. Our leadership takes responsibility for creating a safe and welcoming environment built on inclusion and respect for all.
Read our full DEI Statement
Required Experience:
Manager
Employment Type
Full-Time
