Core Job Responsibilities

Brand Strategy & Management

• Ensure brand consistency across all OPC and program marketing materials campaigns and experiences.

• Develop and implement tactics and execution plans that reinforce the OPCs role as a cultural educational and civic engagement hub.

• Develop and implement marketing plans to support the Foundations global national and local programs.

Campaign Execution & Audience Engagement

• Manage day-to-day marketing activities including creative asset development campaign calendar coordination creation of compelling content and execution.

• Develop and execute integrated marketing campaigns including paid media that support OPC ticketing membership retail programmatic and revenue goals in partnership with the digital team.

• Leverage audience research and persona development to inform targeted marketing strategies to drive engagement and conversion across key audience groups.

Performance & Data Analysis

• Work with External Affairs data lead to track and analyze marketing campaign performance metrics optimizing strategies based on data-driven insights.

• Prepare and present data-driven reports that translate marketing performance into actionable insights for internal stakeholders.

Cross-Functional Collaboration

• Partner with other Foundation teams to align marketing initiatives with broader organizational priorities including OPC attendance and revenue goals.

• Partner with OPC Operations and Communications team members on 24/7 management of on-site digital screens including content updates content rotation quality control and alignment with broader campaigns.

• Support corporate and partnership marketing efforts including co-branded campaigns and sponsorship activations.

• Coordinate with external agencies vendors and consultants to execute marketing projects effectively.

Project & Budget Management

• Support marketing budget planning and tracking ensuring resources are allocated effectively.

• Work with centralized project management support to maintain timelines track deliverables and ensure execution aligns with strategic objectives.

Key Deliverables / Outcomes

• Execution of marketing campaigns that contribute to OPC attendance membership growth and earned revenue goals.

• Consistently optimized marketing strategies based on audience insights and performance data.

• Effective collaboration across teams to ensure marketing alignment with programmatic and operational objectives.

Required Qualifications

• Experience: Minimum of 5 years of experience in marketing brand management or audience engagement. Cultural institution nonprofit mission-driven organization or visitor attraction experience is welcomed.

• Expertise: Strong understanding of brand marketing multi-channel marketing audience engagement and digital marketing trends. Experience with CRM systems data analytics and performance marketing preferred.

• Project Management: Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

• Collaboration & Communication: Excellent verbal and written communication skills with experience working cross-functionally.

• Cultural Competence: Commitment to diversity equity and inclusion with experience implementing culturally relevant marketing strategies.

• Detail-Oriented: Strong organizational skills with a keen eye for detail in executing campaigns and tracking results.

The salary range for this role is between $87020 and $108775.

This is a hybrid role based at our Chicago office in Hyde Park.

Foundation Values

The Foundation Values are Courage Empathy Integrity Accountability Community Inclusivity Pragmatism Resilience Imagination and Hope.

Dont check off every box in the requirements listed above Please apply anyway! Studies have shown that marginalized communities - such as women LGBTQ and people of color - are less likely to apply to jobs unless they meet every single qualification. The Obama Foundation is dedicated to building an inclusive diverse equitable and accessible workplace that fosters a sense of belonging so if youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to still consider submitting an application. You may be just the right candidate for this role or another one of our openings!

Equal Opportunity Employer

The Foundation is committed to creating a diverse work environment and is proud to be an equal opportunity employer. The Foundation does not discriminate on the basis of race color national origin sex gender identity religion sexual orientation age disability parental status veteran status or any other protected status under applicable laws. We encourage individuals of all backgrounds to apply. If you are a qualified candidate with a disability please e-mail us at if you require a reasonable accommodation to complete this application.