Technical ABM Specialist
Technical ABM Specialist
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Job Description
Were looking for a bold data-driven and AI-curious Account-based Marketing (ABM) Specialist to help deepen our engagement with our highest-valued accounts and empower Assents next phase of growth. This is a unique opportunity for a marketer who thrives at the intersection of creativity data-driven decision making and revenue impact - and isnt afraid to use modern tools (including AI) to get there faster.
As a key member of our Demand Generation team youll help strategize execute and optimize our ABM campaigns that deliver pipeline and strengthen relationships with complex manufacturers globally. In this role youll report to the Director of Integrated Marketing and will collaborate with Marketing Sales and other go-to-market departments to identify strategic accounts research buying signals build lists execute ABM campaigns and report on performance.
This is a hands-on role for someone who understands that marketing is about knowing your audience communicating solutions to their problems and reaching them at the right time in their buying stage. At Assent we embrace new technologies like AI and automation not just to keep up but to push ahead. If youre someone who sees constant change as a catalyst for growth we want to meet you.
What Youll Do
- Define and launch targeted 1:1 1:few and 1:many ABM programs aligned to sales and revenue goals.
- Collaborate closely with Sales RevOps and Product Marketing to definite target account segments personas and value propositions.
- Use AI-powered tools and platforms (ChatGPT 6sense VWO Qualified etc.) to build hyper-personalized experiences at scale.
- Own and execute account-focused campaigns across web personalization email digital ads webinars and more.
- Develop ABM assets with support from content and design teams ensuring messaging relevance for target verticals and buying stages.
- Build dashboards and performance reports using Salesforce Tableau 6sense and other similar tools to track account engagement funnel progression and ROI to analyze wins/losses and refine account engagement strategies.
- Stay on top of ABM best practices and emerging technologies bringing forward ideas of experimentation speed and curiosity in a high-growth marketing team.
Qualifications :
- 3 - 5 years in B2B marketing with at least 1 - 2 years of experience focused on ABM strategy and execution (SaaS or tech preferred).
- Strong understanding of the B2B buyer journey and how to map ABM tactics to each stage of the funnel.
- Experience using or integrating ABM platforms like 6sense with Salesforce and Pardot.
- Comfort working with data segmenting audiences and using insights to drive smarter marketing.
- A self-starter and growth mindset - youre always learning whats next testing what works and optimizing for better results.
- Demonstrated ability to use AI and automation tools to enhance efficiency and personalization.
- Strong collaboration skills and experience working cross-functionally across sales content and other go-to-marketing teams.
Additional Information :
Life at Assent
Wellness: We believe that you and your familys well being is important. As a result we offer vacation time that increases with tenure comprehensive benefits packages (details vary by country) life leave days and more.
Financial Benefits: Its not all about the money well its a little about the money. We understand that financial health is important and we offer a competitive base salary a corporate bonus program retirement savings options and more.
Life at Assent: There is purpose beyond your work. We provide our team members with flexible work options volunteer days and opportunities to get involved in corporate giving initiatives.
Lifelong Learning: At Assent curiosity is not only valued but encouraged. You will receive professional development days that are available to you the day you start.
At Assent we are committed to growing and sustaining an environment where our team members feel included valued and heard. Our diversity and equal opportunity practices are guided and championed by our Diversity and Inclusion Working Group and our Employee Resource Groups (ERGs).
Our commitment to diversity equity and inclusion includes recruiting and retaining team members from diverse backgrounds and experiences and fostering a culture of belonging where all team members are included treated with dignity and respect promoted on their merits and placed in positions to contribute to business success.
If you require assistance or accommodation throughout any part of the interview and selection process please contact and we will be happy to help.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
