Retention/Lifecycle Marketing Specialist
Retention/Lifecycle Marketing Specialist
Posted on :
24-07-2025
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1 Vacancy
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Job Description
Seek a new challenge in an autonomous position with the power to achieve quick results. Arise is a popular weight loss app thats active worldwide with 8M downloads and a 4.7 average rating on the App Store. Join our team and be a part of our mission: changing lives by empowering our users to become healthier and happier. We are searching for a candidate who can help Arise reach its full potential and become a leader in the Health & Fitness category. Read on if autonomous work in a young international team is your calling and you love working remotely on a flexible schedule!
Tasks
- Working closely with the CEO and taking responsibility for all user retention and lifecycle marketing activities
- Continuous improvement upon existing onboarding engagement and reactivation flows
- Organizing day-to-day lifecycle campaigns and ensuring a smooth user journey
- Supporting various projects e.g. in the development of retention-focused features or personalized messaging
- Supervising the implementation of customer retention initiatives
- Regular quality assurance of user journeys & brainstorming for improvements
- Supporting the management in the legal area e.g. GDPR compliance for messaging
- Development and maintenance of lifecycle campaign calendars and user journey maps
- Definition of segmentation user stories and messaging requirements
- Collaboration with UX/UI designers for an optimal user experience
- Interface between product development design marketing and management
- Conducting cohort funnel and retention analyses
- Identification of drop-off points churn drivers and opportunities to boost engagement
- Creation and prioritization of campaign backlogs and automation workflows
- Management of email push notification and in-app messaging rollouts
- Optimization of internal processes and procedures (e.g. segmentation automation A/B testing)
- Development and maintenance of lifecycle playbooks and SOPs
- Collaboration with customer support to analyze and resolve churn-related issues
- Monitoring retention engagement and other lifecycle KPIs
- Introduction and maintenance of automation and CRM tools
- Coordination with external service providers or partners (e.g. CRM or ESP providers)
- Analysis of user behavior (e.g. via Mixpanel Google Analytics Firebase)
- Creation and presentation of retention reports and dashboards
- Measurement and optimization of KPIs (e.g. Retention Churn Engagement)
- A/B testing to validate campaign effectiveness
- Close coordination with management on strategy and goals
- Organization and management of campaign planning meetings
- Communication with stakeholders on status risks and milestones
- Translation of business goals into actionable retention and engagement strategies
- Monitoring and management of messaging compliance (e.g. unsubscribe management)
- Planning and executing reactivation strategies for lapsed users
- Management of customer feedback loops and continuous improvement cycles
- Participation in the monetization strategy (e.g. upsells renewals)
- Analysis of growth opportunities and expansion into new retention channels
- Development of user engagement and loyalty measures
- Collaboration with marketing for campaigns and product launches
Were looking for someone with:
- At least 2 years of professional experience in a lifecycle marketing CRM or retention-focused role (app experience is an advantage)
- Bachelors Degree in a marketing business or data-related field preferred
- Great command of English German or Russian is considered a plus
Were a great match if you:
- Love the idea of turning a user journey into a well-oiled machine that keeps people coming back
- Like to get your hands dirty actually doing the work not delegating
- Value the quick results that come from autonomous work
- Work in a structured manner always maintain an overview and can prioritize important tasks if required
- Are flexible committed independent and determined
- Dont like wasting time on needless bureaucracy and meetings that could have been emails
Benefits
- A job thats challenging but stress-free with a lot of creative freedom
- Flat hierarchies short decision-making processes and close collaboration with CEO
- A friendly international and highly committed team that operates with mutual trust and efficient decision-making processes
- The opportunity to contribute to an established financially stable start-up with a 5-year Health & Fitness legacy
- Flexible part-time work schedule and fully remote position
- Paid annual leave
Get in touch!
Convince us that youre a match for the position and that we cant miss out on you by applying with:
- Your CV
- An informal cover letter detailing why you are a great fit for the position.
Are you looking for a challenge and ready to achieve something great with us
Then we cant wait to hear from you!
Bernhard and Team
Employment Type
Full Time
Key Skills
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