Specialist, Paid Media
Specialist, Paid Media
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Job Description
MISSION
The Specialist Paid Media supports the day-to-day activities of Indigos paid media programs including paid social (meta TikTok Reddit) and YouTube campaigns. The Specialist is responsible for collaborating with organic social briefing creative studio and trafficking paid social campaigns and assisting with reporting needs. This role is a data-driven digital marketer with direct experience driving traffic and conversion in an eCommerce environment and an eagerness to test new ideas to grow acquisition targets.
KEY PERFORMANCE METRICS
- Primary scorecard metrics: revenue ROAS & traffic targets
- Plan and deliver effective campaigns on time and on budget
- Meets project deadlines effectively managing multi-task deliverables
- Thorough campaign tracking analysis and insight/interpretation
KEY ACCOUNTABILITIES
Functional
- Execute day-to-day paid social tasks including promotional and mass campaign support creative briefing campaign optimization
- Build out audience segments to power personalized ad targeting
- Assist with A/B Testing opportunities and results monitoring
- Assist with overall campaign planning for paid media channels
- Assist with daily / weekly reporting along with other quarterly and campaign reports
- Assist with vendor-funded campaign execution
- Assist with other digital marketing projects and initiatives as needed
- Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes
- Challenge the status quo by consistently identifying areas for improvement diagnosing issues and working to resolve them
People
- Collaborate with others to drive flexible and iterative solutions quickly and easily
- Share technical knowledge with others and actively seek to learn from those more knowledgeable
- Help others see the impacts of their efforts and proactively engage other functions to get input
- Encourage others to freely share their point of view and be open to feedback
Cultural
- Model Indigos beliefs and convey a positive image in everything you do
- Celebrate diversity of thought and have an open mindset
- Take an active role in fostering a culture of continual learning taking risks without the fear of making mistakes
- Embrace champion and influence change through your team and/or the organization
SCOPE
Reports to: Sr. Manager Paid Media
Manager once removed: VP Marketing Strategy & Omnichannel Communications
KEY RELATIONSHIPS
Internal:
- Marketing
- Digital Studio
- Copywriting
- Merchant teams
- French Business
Qualifications :
Work Experience / Education / Certifications
- Minimum 2 years experience in digital marketing via agency or with retail/eCommerce brands preferred
- Minimum 2 years experience with Paid Social (Meta TikTok Reddit) and Paid Search/SEM (Google Search Performance Max YouTube)
- Bachelors degree in Marketing Communications or a related field or a combination of work experience & education deemed equivalent
- Bilingualism in English and French considered an asset
Competencies / Skills / Attributes
- Proficiency with Google Platforms Paid Social platforms (Meta TikTok) and Microsoft Suite
- Experience with building audiences in Segment
- A great team player with a can-do attitude with the ability to collaborate with cross-functional teams within the organization and any outside vendors/partners
- Exceptional organization and multitasking skills
- Experiment driven and able to thrive in a fast-paced environment
Additional Information :
At Indigo we are committed to our communities our customers and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer which highly values your diverse backgrounds experiences and perspectives. We believe that you in all your uniqueness belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black Indigenous a person of colour LGBTQ2 and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at if you require an accommodation at any time during the recruitment process.
WELCOME HOME
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
