E-Commerce Trade and Merchandise Manager - International

As the eCommerce Trade and Merchandise Manager you will play a pivotal role in achieving annual sales targets through developing and executing effective on-site merchandising trade and promotional strategies across our International markets. You will collaborate closely with the Performance Marketing eCommerce Pricing Planning Marketing and Operations teams to develop and execute a robust online strategy and drive continuous growth for Cricuts international eCommerce business.

Your responsibilities will encompass enhancing on-site engagement and driving revenue through eCommerce merchandising and promotional initiatives.

TRADING AND OPERATIONS :

• Evaluate the effectiveness of promotional activities pricing strategies and merchandising tactics to optimize ROI and sales performance.
• Plan and execute promotional activities such as seasonal sales Black Friday/Cyber Monday Warehouse Sales etc. to drive operational and financial success.
• Collaborate the Operations and Demand Teams to define the right assortment for eCommerce based on sales history trends and company goals.
• Ensure product availability and manage inventory levels to meet customer demand and promotional calendar.
• Monitor category and product performance and identify growth opportunities to improve sell through rate and increase AOV for eCommerce.
• Manage and maintain the eCommerce promotional calendar to enable cross functional visibility and planning
• Manage KPI analysis across sales and stock reporting on a daily weekly monthly and seasonal base; identify opportunities and manage actions accordingly

ONSITE MERCHANDISING :

• Push product performance on eCommerce site and ensure that all categories perform according to financial goals driving digital space productivity.
• Roll-out and maintain web merchandising activities such as product sorting on site search management cross sell/up sell and on-site promotional messaging to drive both turnover and profitability by increasing average order value and pieces per transaction.
• Manage and deploy AB tests to adapt navigation category listings and onsite content to constantly improve and optimize core KPIs such as Conversion Rate and AOV.
• Work with the eCommerce manager to create and maintain product listings ensuring accurate and compelling product descriptions images and prices.
• Work with Performance Marketing partners to execute customer acquisition and retention marketing campaigns.

CONTENT AND CAMPAIGN MANAGEMENT :

• Contribute to the building and management of the eCommerce go to market calendar ensuring plans to support relevant campaigns and evergreen content drive traffic increase conversion rates and boost online sales.
• Lead website enhancements and initiatives across International Markets to constantly improve the customer journey increase conversion reduce bounce rate and cart abandonment.
• Monitor and enhance the overall customer journey from browsing to checkout to ensure a seamless and positive experience.
• Acts as main point of contact for activities related to international site experiences working cross functionally with Web Ops Digital Marketing Operations Planning/Allocation and Marketing Global teams.
• Upload of content on the site CMS including but not limited to homepage banners page headers promotional banners and other assets when needed.
• Implement SEO best practices to drive organic traffic to the eCommerce site.

ANALYTICS AND REPORTING:

• Review sales daily / weekly / by promotion to plan future activity and track sales performance to budget forecast & LY by promotion and key web metrics.
• Report on Daily/Weekly/Monthly sales reporting & analysis providing actionable insights.
• Present eCommerce sales performance to leadership and cross functional partners regularly.
• Analyze website traffic sales data and customer behavior to identify trends and opportunities in product placement promotions and merchandising strategies.
• Translate data and analytics into actionable insights to drive sales and support other business functions.

Qualifications :

• Minimum 5 years experience in E-Commerce and familiarity with backend management of Salesforce Commerce Cloud
• Proven experience in trade/online merchandising with exposure to digital/marketing and sound commercial acumen to manage price and promotion
• Highly numerate and excellent planning & analytical capabilities.
• A love for the mechanics of e-commerce with a keen eye for driving conversion.
• Skills and interest of ecommerce systems internet technologies and user shopping journey insights to drive merchandise sales customer acquisition and retention.
• Outstanding organisational and planning skills with ability to multitask effectively
• Ability to manage and present to stakeholders at all levels across the business
• Experience in using analytical tools to draw insights and report on website performance (GA4)
• Problem-solving mindset with the ability to navigate challenges specific to individual market/consumer needs.
• Self-motivation strong work ethic and a passion for being hands-on in their work
• Merchandising expertise and product lover! Combining product knowledge with market insight.

Additional Information :

A Quick Note Before You Apply

Cricut is in a powerful chapter of transformation. Were evolving fastrefining our strategy growing our teams and raising the bar across the board. This is an incredible opportunity for the right kind of personbut its not for everyone.

Were looking for A-playerspeople who dont just meet expectations but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum keep reading.

Heres what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.
You dont wait for perfect clarity to take actionyou start learn and adjust. You believe that speed matters especially when paired with thoughtfulness. You ask: What can move forward today and push past inertia.

You set high standardsespecially for yourself.
Youre proud of your work and protective of your reputation. You take ownership deliver quality and dont cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.
You can identify what really matters and dont get distracted by noise. You prioritize well and manage your time wisely.

You collaborate like a pro.
You elevate the people around you communicate clearly and give thoughtful feedback. Youre low ego high outputand your team loves working with you.

What to Do Next: 

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways include that information too. You can be sure that Cricut is an employer who values individuality equality and diversity so tell us what youre all about. If you are a Maker or a DIY enthusiast whether you think you are a good one or not we would love to hear about it when you send us your information!

At Cricut we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race color religion sex sexual identity gender identity marital status veteran status nationality citizenship age disability medical condition pregnancy or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.

Remote Work :

Yes

Employment Type :

Full-time