Webmaster - Merchandizer Shopify Speciaslist

Job Title: Webmaster / Merchandiser Shopify Specialist
Location: Miami FL (On-site / Hybrid)
Company: ALL IN ONE

About the Role:

ALL IN ONE Employment Services is seeking a detail-oriented and creative Webmaster/Merchandiser to manage and enhance our client Shopify-based e-commerce website. This role is perfect for someone who understands both the technical and visual aspects of running an online store with a strong eye for aesthetics user experience and conversion optimization.

Key Responsibilities:

• Maintain and update the Shopify website including new product uploads visual merchandising home page banners seasonal content and landing pages.

• Ensure optimal product presentationimages descriptions sizing categories pricing and metadata are consistent clear and conversion-focused.

• Organize and merchandise collections (e.g. sunglasses optical mens womens kids) based on trends inventory and performance metrics.

• Monitor and troubleshoot website functionality performance and responsiveness across all devices and browsers.

• Coordinate product launches promotional campaigns and limited releases to ensure timely and accurate online execution.

• Collaborate with marketing and design teams to align on email ad and social campaigns.

• Leverage Shopify analytics and tools (or Google Analytics Hotjar etc.) to identify trends and improve user experience conversion rates and AOV.

• Conduct regular SEO audits and optimize product and site content accordingly.

• Implement and manage Shopify apps to enhance features such as reviews upselling filtering and user customization (e.g. virtual try-on if applicable).

• Ensure website reflects current stock availability discontinued SKUs and restocks in real-time.

Requirements:

• 2 years of experience managing Shopify websites (preferably for a fashion accessories or eyewear brand).

• Strong understanding of e-commerce merchandising product lifecycle and consumer behavior.

• Basic proficiency in HTML/CSS and familiarity with Shopify Liquid is a plus.

• Experience with Shopify apps (filtering tools reviews bundling etc.)

• Solid grasp of UX/UI best practices and mobile-first design principles.

• Comfortable with basic image editing (Photoshop Canva) for on-site assets.

• Analytical mindset able to interpret data and make informed decisions.

• Highly organized reliable and able to manage multiple tasks and updates independently.

Preferred:

• Background in fashion retail or eyewear is a strong plus

• Familiarity with tools like Klaviyo Meta ads or Google Shopping

• Experience supporting customer journey optimization through personalization and on-site search improvements

Benefits:

• Competitive salary based on experience

• Growth opportunities within a dynamic e-commerce environment

• Employee eyewear discounts

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