Social Media Manager W/M/D
Social Media Manager W/M/D
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Job Description
Welcome to Warner Bros. Discovery the stuff dreams are made of.
Who We Are
When we say the stuff dreams are made of were not just referring to the world of wizards dragons and superheroes or even to the wonders of Planet Earth. Behind WBDs vast portfolio of iconic content and beloved brands are the storytellers bringing our characters to life the creators bringing them to your living rooms and the dreamers creating whats next
From brilliant creatives to technology trailblazers across the globe WBD offers career defining opportunities thoughtfully curated benefits and the tools to explore and grow into your best selves. Here you are supported here you are celebrated here you can thrive.
Your New Role
The Social Media team is on a mission to drive connection with our passionate audiences and brand defining moments that shake you move you and stay with you.
The team is part of the Brand and Content Marketing team in EMEA and you will collaborate closely within the team to grow brand and content love across local social channels. You will be the Social Media Manager for Germany and our leading expert in the areas of: Original Productions (Germany) German social audiences Local content creators & events. You will also take a role in driving moments of brand love across EMEA.
Your mission is to launch HBO Max in Germany build a strong engaged follower base and drive brand awareness and love. As German social lead you will own create and implement the local brand strategy and work towards the perfect split between local content and global IPs represented in our communities.
As Manager of Local Productions (DE) you lead the strategy creative execution and campaign rollouts to drive maximum social impact for HBO Max local content. With a sharp eye for local trends and audience insights you craft distinct high-performing campaigns in close collaboration with regional stakeholders activating industry tastemakers on social and curating content creators.
A
s Social Manager in Germany you lead the launch and daily management of local social handles creating organic and editorial content that reflects and celebrates community diversity. You stay plugged into local trends collaborate with partners on events and campaigns and drive visibility and performance. You own market localization from crafting tailored copy to ensuring high-quality ideas captions and visuals that resonate - and manage vibrant community communications partnering with CX for best-in-class engagement and crisis response.
Your Role Accountabilities
Launching the HBO Max streaming service in Germany and all relevant social handles.
Leading local campaigns on German Original Productions ensuring creative & innovative campaigns from first brainstorm to final report on high-tentpole level in collaboration with the local German team briefing internal creative teams and agencies when relevant.
You work with the social Performance team for optimal performance relevant reporting audience analysis and collaboration w/relevant partners.
You drive engagement and awareness through a mix of creative innovative ideas & formats and tried-and-tested best practices and work to elevate German productions across EMEA where relevant.
As the local lead in Germany you own the local strategy for content creators (campaign based always-on) cover local events on social and initiate impactful collaborations with local talent.
As part of the Brand & Content Social Streaming team your areas of responsibility also include:
Managing and owning your local Social Media handles strategy
Creating planning managing executing and evaluating pan-European organic social media campaigns focused on engagement retention non-standard activations and community building.
Leading social media campaign development for global originals Sport and other key brand initiatives.
Creating tailored out-of-the-box content in collaboration with our in-house design team.
Working creatively with the content of the service to build awareness drive engagement and conversation on social media.
Owning the daily interaction with our fans working with the CX team ensuring theyre informed engaged and following our tone-of-voice.
Monitoring and reporting on local audience sentiments and trends.
Staying on top of social media creative trends and ensuring top level social media marketing campaigns locally and on a pan-European level.
Skills and Experience Required
- 3 years experience in social media/marketing brand and/or content
Flexible mindset ready to adapt to a fast-paced changing environment.
Great understanding for and experience working with fan communities.
Great knowledge and understanding of our brand and content - and its values.
Skills in project and budget management.
A self-sufficient and proactive approach to their work.
Strong skills in creative ideation & copywriting.
Strong campaign management skills and experience in campaign planning.
Fluency in written and spoken German & English. Great communication skills and relationship management.
A genuine enthusiastic and passionate fan of pop culture and new trends with knowledge and excitement for our content and product.
How We Get Things Done
This last bit is probably the most important! Here at WBD our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit regardless of sex gender identity ethnicity age sexual orientation religion or belief marital status pregnancy parenthood disability or any other category protected by law. Severely disabled employees are welcome in our company and will be given special consideration if they are equally qualified. Flexible working hours are offered to assist.If youre a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process please visit our accessibility page for instructions to submit your request.
Required Experience:
Manager
Employment Type
Full-Time
