Display Advertising Lead (Programmatic)
Display Advertising Lead (Programmatic)
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Job Description
Overview
Permanent
Up to 54000 Pension PMI ShareSave 6.6 weeks holiday Hybrid/Remote Working (1-2 days per Q in Southampton or London Office)
We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores our people and our whole business with everything it takes to help our millions of customers create a home theyll love. Join us as a Display Advertising Lead (Programmatic) and youll be a big part of this.
Role Purpose:This role creates and delivers the strategic roadmap for paid Performance led programmatic advertising for B&Q & Tradepoint (across the UK and ROI).In this pivotal role youll work with the Performance Media Planner Lead to shape and deliver an ambitious roadmap that leverages cutting-edge programmatic strategies technologies and partnerships. This role will oversee the execution and optimisation of programmatic advertising campaigns with day to day responsibility of strategy planning budgets and execution of programmatic campaigns.
Whats the job
Key Accountabilities / Responsibilities:
Create and implement the day-to-day programmatic strategy in-house at B&Q
Build optimise and scale programmatic marketing campaigns for a diverse range of products and categories focusing on revenue generation user sign-ups and lead generation
Manage end to end campaign setup optimisation and reporting.
Daily management of budget to maximise ROAS and revenue
Develop and lead a small team of specialists
Create and implement a testing roadmap to continually drive performance improvement in programmatic
Provide regular campaign performance reporting in-depth analysis and actionable insights
Identify opportunities for improvement and optimisation
Manage creative strategy and support on creative briefing process
Work cross-functionally on business-wide activations
Utilise attribution tools to analyse performance and make data-driven decisions
Foster good relationship with our partners such as DV360 Quantcast and Meta
Stay up to date with the latest trends and advancements in programmatic.
What we need:
What we need: Required Skills & Experience:
4 years experience in a programmatic role (preferably agency side or in-house agency)
Deep knowledge and experience of setting up and running campaigns and analysing date in digital ad platforms DSPs and Google Analytics.
Creative strategy skills; able to brief ideas for new image video and UGC creative
Very proactive and looking for a role with high autonomy and responsibility
Experience leading others
Whats in it for me
As part of a great team youll be valued for who you are.Were committed to making B&Q more diverse and representative of the communities we serve where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.
We also recognise that wellness means different things to different people and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary our benefits package includes an award-winning pension scheme bonus ShareSave options 6.6 weeks holiday payroll giving an Employee Assistance Programme shopping discounts colleague wellbeing benefits and lots more!
So we can support you during the application or interview process please contact for any recruitment adjustments.
Employment Type
Unclear
