Paid Social Lead

Permanent

Up to 54000 Pension PMI ShareSave 6.6 weeks holiday Hybrid/Remote Working (1-2 days per Q in Southampton or London office)

Southampton Store Support Office

We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores our people and our whole business with everything it takes to help our millions of customers create a home theyll love. Join us as a Paid Social Lead and youll be a big part of this.

Role Purpose:This role will be responsible for creating and delivering the strategic roadmap for performance-led paid social advertising across B&Q and TradePoint (UK and ROI).In this pivotal role youll work with the Performance Media Planner Lead to define the Performance Paid Social Strategy and deliver an ambitious roadmap that leverages cutting-edge paid social strategies technologies and partnerships. The Performance Paid Social Lead will be responsible for the day-to-day creation and managment of campaigns in-house at B&Q. This includes optimisation and reporting of campaigns across platforms such as Meta Pinterest and TikTok. With a strong commercial focus this role is pivotal in delivering measurable business outcomes across revenue lead generation and in-store impact.

Key Accountabilities / Responsibilities:

Define and deliver the performance paid social strategy in-house at B&Q leading a small team of specialists

Manage campaign budgets to maximise ROAS and revenue.

Oversee the full campaign lifecycle from planning and setup through to optimisation analysis and reporting.

Develop and lead a team of specialists fostering a high-performance test-and-learn culture.

Build optimise and scale paid social campaigns to support a wide range of objectives including revenue growth lead generation and brand engagement.

Provide regular performance reporting with actionable insights driving continuous improvement across all activity.

Define and implement a testing roadmap including running frequent creative and audience tests to optimise performance.

Guide creative strategy and own the briefing of new image video and UGC assets.

Work collaboratively with cross-functional teams to support wider marketing and brand campaigns.

Leverage platform insights and attribution tools to make data-led decisions and demonstrate the role of paid social in the customer journey.

Manage relationships with platform partners (e.g. Meta TikTok) to stay ahead of trends and identify new opportunities.

Stay informed of the latest trends tools and innovations in the paid social landscape.

What Were Looking For Required Skills & Experience:

4 years experience in a paid social role including hands-on experience ideally in an agency setting.

Deep knowledge of Meta Ads Manager and other key social platforms (e.g. TikTok Pinterest LinkedIn).

Strong analytical capabilities with experience using reporting tools and platforms such as Google Analytics.

A creative mindset with the ability to brief and guide engaging social-first creative.

Confident leading and developing team members.

Able to work effectively at prioritising multiple projects.

Highly proactive and comfortable with autonomy and accountability.

As part of a great team youll be valued for who you are.Were committed to making B&Q more diverse and representative of the communities we serve where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.

We also recognise that wellness means different things to different people and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary our benefits package includes an award-winning pension scheme bonus ShareSave options 6.6 weeks holiday payroll giving an Employee Assistance Programme shopping discounts colleague wellbeing benefits and lots more!

So we can support you during the application or interview process please contact for any recruitment adjustments.