Technical Lead - Full Stack (React and PHP)

Job Role

We are looking for an experienced Engineering Team Lead to manage the day-to-day operations of our Digital Marketing Platform (DMP) team. In this pivotal role you will oversee project execution facilitate communication with stakeholders and ensure your team is aligned with our companys strategic goals. Your expertise in data integrations and the digital advertising landscape will be key to our success.

Job Responsibilities

• Lead the hands-on technical development of our core products focusing on PHP Symfony and React.
• Lead and mentor a team of engineers fostering a collaborative and high-performance culture.
• Manage the DMP teams project backlog ensuring timely delivery of technical solutions.
• Act as the primary technical point of contact for stakeholders translating business requirements into actionable engineering tasks.
• Drive the technical strategy for our marketing and advertising initiatives including data integrations with platforms like Google PMax Search and Display Ads and Metasearch.
• Collaborate with product data and marketing teams to align roadmaps and manage expectations.
• Oversee the development of systems that support scalable reliable and accurate data tracking and analysis.

Required Skills and Qualification

• Bachelors degree or equivalent combination of education and experience
• 8 years of experience with a proven track record of developing and maintaining complex web applications.

Required Technology stack

Full Stack Web Development

• PHP: Expert-level knowledge of all major versions with a deep understanding of best practices.
• Symfony: Extensive experience with the Symfony framework.
• JavaScript: Proficiency in vanilla JavaScript and for building modern interactive front-ends.

Required Experience

Marketing & Advertising Ecosystem Knowledge

• Digital Marketing: Strong understanding of digital marketing strategies and campaign structures.
• Ad Platforms: Familiarity with Google Ads Meta (Facebook) Ads their APIs reporting tools and attribution models.
• Ad Tech: Awareness of ad tech constraints including tracking limitations GDPR compliance and server-side tracking.

Data Analytics & Performance Insight

• Data Analysis: Hands-on experience with analytics and performance data to support decision-making.
• Marketing KPIs: Solid understanding of key metrics (CAC ROAS CTR conversion rates) and how to analyze them from a technical perspective.
• Data Collaboration: Ability to coordinate with data teams on data modeling dashboarding and report automation.

Cross-Functional Collaboration

• Communication: Proven ability to act as a bridge between technical and non-technical teams.
• Stakeholder Management: Experience in managing stakeholder expectations and aligning roadmaps with business priorities.

Strategic & Operational Vision

• Technical Strategy: Capable of defining and driving technical strategy in alignment with marketing and growth objectives.
• Growth Mindset: Comfortable participating in growth experiments A/B testing frameworks and funnel optimization discussions.

Work Timings:

Monday through Friday from 12:00 PM to 9:00 PM IST to provide healthy overlap between India team and US team and supporting both to ensure adequate collaboration. This role will be working in Hybrid Mode and will require at least 2 days work from office at Hyderabad. Occasional evening and weekend work may be expected in case of job-related emergencies or client needs.

EEO Statement:

Cendyn provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or genetics. In addition to federal law requirements Cendyn complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Cendyn expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Cendyns employees to perform their job duties may result in discipline up to and including discharge.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.