Senior Salesforce Analyst (Marketing)
Senior Salesforce Analyst (Marketing)
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Job Description
Work Location:
Toronto Ontario CanadaHours:
37.5Line of Business:
Analytics Insights & Artificial IntelligencePay Details:
$76800 - $115200 CADTD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.
As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Job Description:
As part of TDs Marketing department the North American Growth Marketing team is responsible for leading our digital marketing and 1:1 team carries the mandate to build the digital marketing ecosystem and enable personalized 1:1 communications at all interactions with our customers.
Job Description
TD is modernizing its marketing ecosystem to deliver personalized relevant and timely communication to our customers in their channel of choice. The TD Salesforce COE will play a critical role in the transformation and modernization of owned-digital channel marketing for the enterprise bringing together consultation and tactical subject matter expertise in 1:1 marketing best practices. As a key member of Salesforce COE the SF Campaign Manager will work closely with key partners across Marketing & Business Units to lead the well managed delivery of journey orchestration campaigns and initiatives in the Salesforce ecosystem.
Responsibilities:
Work closely with Integrated Marketing to design streamline and optimize Salesforce Marketing Cloud (SFMC) journeys including building and filtering audiences in Salesforce CDC.
Build and deploy marketing campaigns in Salesforce Marketing Cloud utilizing Email Studio Automation Studio and Journey Builder thus including development of journeys template setup list management form creations A/B testing and automated triggers.
Design and execute cross-channel SFMC campaigns / journeys based on Marketer requirements.
Lead the configuration of audience entry source exit criteria re-entry criteria based on campaign goals structures Journey decision splits
Oversee journey planning and execution including technical reviews and quality control.
Build and maintain modular campaign template(s) that are responsive and incorporate brand standards and best practices.
Perform QA testing to ensure segmented audiences and content are accurate and rendering properly on different devices.
Manage and segment audience data using the various Marketing Cloud tools (audience builder data extensions API filters queries etc.).
Troubleshoot campaign development issues including template rendering accurate links accessibility subscriber lookup etc.).
Leverages SFMC tools and scripting languages to update content and enable dynamic content/personalization.
Build highly dynamic campaigns using HTML and AMPscript.
Provide guidance and train specialists on basic SFMC capabilities and deployment best practices.
Bring expertise in personalization and marketing automation around dynamic email content and segmentation rules to customize marketing campaigns
Participate in campaign optimization sessions and support analysis of campaign performance
Collaborate effectively with cross-functional teams achieve campaign objectives in the stated timelines
Utilize strong project management skills to drive initiatives from conception to completion within established timelines
Professional Experience
Minimum 2 years of Salesforce and marketing automation experience.
Minimum 2 years of Campaign Management and Delivery experience with segmentation strategy
Solid CRM experience and understanding of marketing campaign concepts and best practices
Solid experience owning multi-audience campaigns and extensive usage of Salesforce Marketing Cloud (SFMC) required inclusive of Journey Builder Email Studio Automation Studio and Data Extensions
Proficient in AMPscript HTML/CSS and dynamic content scripting for email customization.
Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise building automations for marketing analysis and system maintenance using SQL knowledge maintaining and optimizing SFMC for peak performance and data integrity.
Strong knowledge of CASL and other regulatory frameworks applicable to email marketing in Canada.
Ability to manage multiple campaigns in a fast-paced deadline-driven environment.
Excellent attention to detail and quality control in execution and deployment
Preferred Qualifications
2 years of journey orchestration experience in Financial Services or other regulated industry
Salesforce Marketing Cloud certifications: Administrator Developer and/or Email Specialist
2 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
Knowledge of Inline CSS Embedded CSS External CSS and AMPScript CSS to work in SFMC
Who We Are:
TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we deliver legendary customer experiences to over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to the Bank those we serve and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers communities and colleagues.
TD is deeply committed to being a leader in customer experience that is why we believe that all colleagues no matter where they work are customer facing. As we build our business and deliver on our strategy we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether youve got years of banking experience or are just starting your career in financial services we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs were here to support you towards your goals. As an organization we keep growing and so will you.
Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more
Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.
Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.
Colleague Development
If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience or you want to coach and inspire your colleagues there are many different career paths within our organization at TD and were committed to helping you identify opportunities that support your goals.
Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.
Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.
We look forward to hearing from you!
Language Requirement (Quebec only):
Sans ObjetRequired Experience:
Senior IC
Employment Type
Full-Time
