Director of Sales
Director of Sales
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Job Description
About TEGNA
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets TEGNA reaches more than100 million people monthly across the web mobile apps streaming and linear television. Together we are building a sustainable future for local news.
The Director of Sales creates leads and executes the stations sales strategy to achieve or exceed annual budget and grow top line revenue from linear streaming and digital platforms. The Director of Sales is also responsible for developing a top performing sales team empowering the sales managers and the sales team and getting buy-in to ensure the proper and optimal execution of the sales strategy. This position reports to the President & General Manager.
Responsibilities:
- Build the sales strategy to achieve or exceed the stations revenue goals.
- Recruit develop retain and supervise an elite and highly performing sales team.
- Price and manage inventory to meet and exceed budget goals with accurate forecasting.
- Work collaboratively with the stations department heads and station management to create incremental revenue opportunities and ensure a smooth experience for clients from order to implementation of their marketing solutions.
- Collaborate marketing and news leaders on ratings estimates and projections to optimize value.
- Gain understanding of the market and the business opportunities available to grow market share in each revenue stream by leveraging TEGNAs resources.
- Develop strong relationships with local advertisers as an influencer and accelerator for new business opportunities.
- Lead change effectively and innovate and embrace new product opportunities.
- Closely partner with TEGNA Sales to optimize opportunities with national and political accounts and grow shares.
- Diligently update the different reports needed for station leadership and TEGNA Corporate leadership.
- Represent station in external sales and marketing related industry functions.
- Travel on a regular basis and attend sales-related functions after business hours.
Requirements:
- 10 years of TV sales experience with 3-5 year(s) of experience in broadcast TV sales leadership role with track record of achieving or exceeding goals.
- Demonstrate knowledge of marketing solutions spanning linear broadcast TV and digital solutions including OTT/CTV.
- Established knowledge of political advertising sales cycle.
- Proven track record of cultivating a strong performing team with a positive and inclusive culture.
- Ability to effectively manage a large staff with various skill sets.
- Demonstrate the ability to think and lead strategically and be a proven problem solver and thought leader.
- Able to manage pressure in a constructive fashion and promptly adapt to changing priorities and goals.
- Excellent verbal and written communication skills with solid interpersonal and customer service skills.
- Advanced CRM system experience; experience.
- Working knowledge of Comescore Wide Orbit Traffic Wide Orbit Analytics ShareBuilder Matrix experience.
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas as well as access to dental and eye care coverage; fertility surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNAs 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans ALL employees and their eligible family members receive nine free virtual doctors appointments with a physician through Teladoc and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race color religion national origin sex gender age marital status personal appearance sexual orientation gender identity or expression family responsibilities disability medical condition enrollment in college or vocational school political affiliation military or veteran status citizenship status genetic information or any other basis protected by federal state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application please email
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments ask for financial account information or sensitive information such as social security numbers.
Required Experience:
Director
Employment Type
Full Time
