Digital Sales Specialist

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets TEGNA reaches more than100 million people monthly across the web mobile apps streaming and linear television. Together we are building a sustainable future for local news.

A Digital Sales Specialist at TEGNA plays a critical role in supporting our Account Executives by managing the post-sale fulfillment of digital advertising campaigns. This position ensures that digital campaigns are properly implemented maintained optimized and reviewed allowing Account Executives to focus on driving revenue and client relationships. The Digital Sales Specialist also contributes to client retention and business growth by delivering excellent customer service and operational support across multiple digital platforms.

Responsibilities:
Post-Sale Campaign Management:
oImplement and manage online advertising campaigns overseeing day-to-day execution maintenance reporting and fulfillment.
Client Support:
oProvide outstanding support to Account Executives to ensure clients receive top-tier service and see successful campaign outcomes.
Revenue Growth:
oAssist in retaining current clients and identifying opportunities for upselling and cross-selling digital products to drive incremental revenue.
Cross-Functional Collaboration:
oPartner with Account Executives Sales Managers third-party vendors TEGNA Local Ad Operations and Premion (our OTT streaming platform) to deliver effective campaigns.
Technical Expertise:
oMaintain deep knowledge of digital advertising platforms and technologies including OTT Local CTV website/app advertising and targeted display.

Requirements:
Digital Marketing Experience:
o35 years of experience in digital marketing sales support or digital ad operations.
Technical Proficiency:
oExpert understanding of digital advertising principles platforms and performance tracking including OTT targeted display and streaming services.
Communication Skills:
oStrong written verbal and presentation skills to effectively liaise with clients and internal teams.
Organizational Skills:
oExcellent time management and organizational abilities to manage multiple projects in a fast-paced environment.
Problem-Solving:
oProactive approach to identifying and resolving campaign-related issues.
Software Skills:
oProficiency in Microsoft Office Suite and CRM tools such as Salesforce.
Additional Requirements:
12 years of online ad trafficking experience.
Ability to multi-task and adapt in a dynamic environment.
Strong interpersonal skills; comfortable working with clients and internal stakeholders.
Self-starter who can manage projects independently.
Bachelors degree (BA/BS) preferred.

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas as well as access to dental and eye care coverage; fertility surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNAs 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans ALL employees and their eligible family members receive nine free virtual doctors appointments with a physician through Teladoc and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race color religion national origin sex gender age marital status personal appearance sexual orientation gender identity or expression family responsibilities disability medical condition enrollment in college or vocational school political affiliation military or veteran status citizenship status genetic information or any other basis protected by federal state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application please email

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments ask for financial account information or sensitive information such as social security numbers.