VP, Product Marketing

Posting Open Date: 7/14/25

Anticipated Posting Close Date*: 9/1/25

*Job posting may close early due to the volume of applicants.

VP of Product Marketing

Fastly is looking for a seasoned VP of Product Marketing to lead and scale our team which includes core product marketing analyst relations customer advocacy and developer experience. This leader will report directly to our Chief Product Officer and will shape the messaging positioning and go-to-market efforts for all product lines across our edge cloud platform. The role requires deep product marketing expertise strong technical acumen and excellent communication skills. Experience in infrastructure software marketing is a must with a solid understanding of software development workflows and key buyers/influencers.

What Youll Do:

• Lead a team of core product marketers responsible for product launches sales enablement campaign support and customer insights.
• Oversee the creation of compelling and consistent product/platform messaging and positioning tied to our competitive differentiators and tailored for key personas ranging from developers to platform engineering and security teams.
• Responsible for driving internal messaging discipline around the Fastly story while working closely with internal communications to ensure that everyone at Fastly can confidently communicate our company narrative value props and competitive differentiators.
• Oversee our Analyst Relations and Customer Advocacy team to evangelize Fastlys point of view with the analyst community. Ensure we receive the highest possible ratings in relevant analyst reports while capturing strong customer testimonials for case studies webinars and speaking engagements..
• Lead Fastlys Developer Experience team with the goal of expanding our developer community through programs like Fastly Connect Fast Forward developer meetups and support of open source initiatives
• Maintain a robust and proactive competitive intelligence program that translates into high-impact sales assets and campaigns while also providing input into product roadmap decisions.
• Partner with Product Management to develop and execute on marketing strategies that drive increased engagement and product usage while improving customer satisfaction and reducing churn.
• Strategically collaborate with Sales Enablement to support the creation and evolution of compelling sales training and tools that help sellers ramp faster and win.
• Partner with senior leaders across Growth Marketing Digital Marketing and Marketing Operations to define and iterate on our go-to-market plans and deliverables. Oversee the teams efforts to support campaigns from a persona insights messaging and asset creation perspective.
• Lead mentor and scale a high performing Product Marketing team which includes all the functions mentioned above. Empower the team with clearly articulated goals and the resources and direction for them to succeed.
• Drive annual and quarterly team planning processes and reporting. Oversee the product marketing budget ensuring spending is aligned with product and go-to-market priorities.
• Act as a thought leader and spokesperson across multiple channels including analyst briefings PR industry and company events.

What Were Looking For:

• 15 years of product marketing experience with at least 10 years of management experience.
• 5 years of experience in infrastructure software marketing with a solid understanding of software development workflows and key buyers/influencers.
• Experience with complex enterprise sales cycles and B2B SaaS packaging.
• Ability to communicate effectively with senior leadership analysts and highly technical stakeholders.
• Ability to think creatively and come up with novel concepts for engaging customers while being willing to try bold experiments to learn and iterate.
• Sense of urgency and experience making high quality decisions quickly.
• A data and business-impact-driven mindset.
• Experience with both product-led growth and sales-led revenue motions.
• Ability to use infrastructure software products hands-on and support GTM efforts as a user tester is a strong plus.
• Working knowledge of programming languages IT security or back-end infrastructure is a strong plus.
• Bachelors degree required; Masters a strong plus.

Work Hours:

• This position will require you to be available during core business hours.

Work Location and Travel Requirements:

This position is open to the following office locations:

• San Francisco CA

Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home. This position may require travel as required by your role or requested by your manager.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Salary:

The estimated salary range for this position is $296544 to $370690. Starting salary may vary based on permissible non-discriminatory factors such as experience skills qualifications and role may be eligible to participate in Fastlys equity and discretionary bonus programs.

Benefits:

We care about you. Fastly works hard to create a positive environment for our employees and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings

We offer a comprehensive benefits package including medical dental and vision insurance. Family planning mental health support along with Employee Assistance Program Insurance (Life Disability and Accident) a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2025 we offer 11 paid local holidays 11 paid company wellness days.