Senior Digital Marketing Executive (Retail)
Senior Digital Marketing Executive (Retail)
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1-3years
5000 - 7000
1 Vacancy
Job Description
Key Responsibilities:
- Craft compelling ad scripts and visual assets designed to capture leads and drive revenue growth.
- Produce high-quality SEO-optimized blog content and email copy to boost organic traffic and improve customer engagement.
- Collaborate with the creative team offering data-driven insights to enhance visual design written content and video assets for stronger campaign performance.
- Plan execute and optimize paid ad campaigns across platforms such as Facebook Instagram and Google Ads (SEM) ensuring alignment with cost-per-lead targets and overall campaign efficiency.
- Monitor and evaluate key metrics including CTR CVR ROAS CAC LTV/CAC CPA and CPC to refine marketing strategies and enhance campaign outcomes.
- Assist with broader marketing initiatives and support the exploration of new digital channels when required.
Requirements
- Strong communication skills in both English and Mandarin both spoken and written.
- Proven track record of driving results through creative strategy media buying and CRO backed by relevant portfolio or case studies.
- Proficient in using analytics tools like Meta Ads Manager and Google Analytics to assess and optimize campaign performance.
- Hands-on experience with email marketing tools such as Dotdigital Klaviyo or Mailchimp is preferred.
- Minimum of 3 years experience in digital marketing content development or performance-based marketing roles.
- Knowledge of key performance indicators CTR CVR ROAS CAC LTV/CAC CPA and CPC and ability to leverage data for continuous optimization.
- Familiarity with CMS platforms like WordPress or Shopify is a plus
Employment Type
Full Time
