Vice President of Marketing - Government Solutions
Vice President of Marketing - Government Solutions
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Job Description
What We Do:
At Autura were revolutionizing the towing and recovery industry with cutting-edge software that makes a real difference for our customers. From towing service providers to local governments our toolslike Towing Management Systems ARIES Dispatch and Impound solutionsare designed to simplify operations boost safety and drive success. Joining Autura means being part of a team thats passionate about innovation collaboration and making the world a little safer and smarter every day. Ready to help us pave the way
About the Role
Were seeking a strategic and hands-on Vice President of Marketing Government Solutions to drive marketing excellence across our public sector technology portfolio. This role combines senior-level strategic thinking with tactical execution requiring a marketing professional who can personally build and execute sophisticated demand generation programs while shaping the overall marketing direction for government and public safety markets.
Youll serve as the marketing voice for technology solutions that directly impact public safety operations working closely with law enforcement agencies emergency services and government administrators. Reporting to senior leadership youll collaborate cross-functionally with Sales Product and Customer Success teams while starting as an individual contributor with opportunity for future team expansion.
What Youll Be Doing
Demand Generation & Pipeline Development
- Design and execute integrated demand generation campaigns across digital content events and ABM channels targeting government and public safety agencies
- Build lead generation programs aligned with complex government procurement cycles and seasonal buying patterns
- Partner with Sales on territory alignment RFP opportunities and lead qualification processes
- Implement marketing attribution frameworks to demonstrate clear ROI and pipeline contribution
Strategic Product Marketing
- Own positioning and messaging strategy for public safety technology solutions
- Develop competitive intelligence and sales enablement materials including battlecards and launch collateral
- Create value propositions that resonate across stakeholder groups from operational personnel to executive decision-makers
- Lead go-to-market planning for new product launches and feature releases
- Conduct customer research to inform product roadmap and market strategy
Content Strategy & Creation
- Develop thought leadership content establishing the company as a trusted public safety technology advisor
- Create educational content including whitepapers case studies webinars and customer success stories
- Write compelling marketing copy across all channels and support RFP response content
- Build customer advocacy programs leveraging satisfied clients for sales acceleration
Marketing Operations & Market Development
- Manage marketing technology stack budget allocation and performance analytics
- Plan trade show strategy and industry event participation
- Identify strategic partnership opportunities within the public safety ecosystem
- Create scalable processes and documentation to support future team growth
About You
Professional Background
- 8-12 years of B2B SaaS marketing experience with 3-5 years in senior roles
- Proven track record in demand generation product marketing and content creation
- Experience in regulated industries or complex sales environments with long evaluation cycles
Public Safety Domain Expertise
- Deep understanding of public safety operations challenges and technology needs
- Knowledge of law enforcement emergency services or government agency decision-making processes
- Familiarity with government procurement procedures and RFP processes
- Existing network within the public safety technology community preferred
Marketing Excellence
- Hands-on expertise in demand generation tactics including paid advertising email marketing and marketing automation
- Strong analytical skills with experience in marketing attribution and performance measurement
- Exceptional writing and communication abilities with proven content creation skills
- Proficiency with marketing technology including HubSpot Salesforce and analytics platforms
Personal Qualities
- Mission-driven approach with genuine passion for supporting public safety professionals
- Entrepreneurial mindset with comfort in fast-paced environments
- Strong collaboration skills and ability to influence cross-functionally
- Excellent organizational skills with attention to detail and ability to prioritize effectively
What We Offer
- Competitive compensation package
- Opportunity to make meaningful impact on public safety through technology
- VP role with significant influence on marketing strategy and business direction
- Comprehensive benefits and professional development support
- Travel (20-30%) for industry events and company meetings
- Growth potential to build and lead marketing team as company scales
Autura is dedicated to creating an equitable inclusive and supportive work environment that brings people together from diverse backgrounds experiences and perspectives. We purposefully cultivate a workplace where team members can thrive authentically and tenaciously to innovate grow and achieve both individual and shared goals. We recognize that creating an inclusive environment requires continuous effort and a willingness to adapt. As we continue to grow we will proactively adapt our practices to embrace the diverse future ahead promoting a culture of opportunity for all.
Equal Opportunity Employer:
We are an equal opportunity employer and value diversity on our team. We do not discriminate on the basis of race color religion sex national origin gender sexual orientation age disability veteran status or any other legally protected status.
For this role the salary range is $200000.00 - $220000.00 including bonus. Total compensation also includes a competitive benefits package. A salary offer will be determined by several factors including experience skill level education internal pay equity and other relevant business considerations. We review all team members pay and compensation programs regularly to ensure competitive and fair pay.
Required Experience:
Chief
Employment Type
Full Time
