Social Media Marketing Manager
Social Media Marketing Manager
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Job Description
Who we are
Why Rensselaer Join Rensselaer Polytechnic Institutes dynamic global community of changemaker includingsome of the worlds leading researchers students alumni and faculty whoask the important questions and devise the scientific and technological innovations that make the world a better place for all of humanity.
Nestled on a beautiful 275-acre campus in upstate NY Rensselaer is home tofive schools 32 research centers three makerspaces an observatory one of the worlds fastest supercomputers and IBMs Quantum System One - the first university-based quantum computer in the world.
Are you ready to change the world Apply now!
Job Summary
The Social Media Marketing Manager is responsible for developing executing and refining Rensselaer Polytechnic Institutes enterprise-level social media strategy. The Manager will build upon RPIs existing social media presence to support institutional goals related to brand visibility audience engagement student recruitment and reputation building.
The Social Media Marketing Manager will work collaboratively across departments to lead strategic planning content creation community engagement and performance measurement. The Manager will also be responsible for establishing governance and ensuring that social media efforts across campus align with institutional standards tone and objectives.
Duties and Responsibilities Include:
- Establish and lead a comprehensive platform-specific social media strategy aligned with RPIs brand identity and institutional priorities
- Create develop plan and run social media campaigns and work with team members to support integrated communications efforts
- Manage and maintain the universitys social media content calendar and campaign planning and execution
- Collaborate with departments such as Admissions Advancement and Student Experience to support strategic initiatives through coordinated social content
- Monitor trends topics and mentions; engage with audiences and manage community interactions in real time
- Analyze performance data using social media analytics tools; generate regular user-friendly reports and provide strategic insights for continuous improvement
- Establish and maintain social media guidelines best practices and brand voice standards across the university
- Provide strategic direction to social media staff in other departments to ensure alignment with university-wide messaging visual identity and engagement goals
- Foster a coordinated and cohesive institutional presence across all social platforms by promoting collaboration and shared standards
Minimum Qualifications
- Bachelors degree in digital media communications social media or related field
- Five (5) or more years of professional experience managing social media strategy and content for a brand institution or organization
Relevant combinations of education training and experience may be considered.
Minimum Knowledge Skills and Abilities
- Deep understanding of social media marketing principles and practices advertising platforms and audience segmentation and targeting strategies
- Fluency with social media management platforms (e.g. Sprout Social Hootsuite) analytics tools (e.g. Google Analytics) and content creation software (e.g. Adobe Creative Suite Canva)
- Proven success in running social media listening engagement and advertising efforts
- Experience developing and enforcing social media policies or guidelines
- Proficiency in visual storytelling and marketing editing and copywriting
- Background working in higher education or other complex multi-stakeholder environments
Shift
Business Hours with weekends or evenings occasionally required
Travel
Driving
Incidental driving possible but not required
Starting Salary/Rate
Expected hiring range: $72000 - $80000
Pay transparency disclosure: The selected candidates salary will be determined based on factors that include the available budget internal equity and the final candidates qualifications experience education and other job-related credentials. This hiring range is provided as Rensselaers good faith estimate of the expected hiring range at the time of posting.
Application instructions
Follow the on-screen prompts to create a brief online profile. Please be ready to upload your resume and cover letter.
If you need assistance with the online application process please contact
Applications will be accepted until the position is filled.
Total Compensation and Benefits Information
Rensselaers Total Compensation Program is designed to provide stable pay growth a comprehensive and affordable benefits package and a comprehensive and affordable retiree medical and prescription plan. Our goal is to provide you and your family with a comprehensive health and welfare program as an umbrella of financial security and protection during your employment. For more information please visitBenefits Human Resources ().
Rensselaer is committed to the cultivation of a community that is welcoming inclusive and above all values learning. We welcome candidates who bring a variety of perspectives to Rensselaers work and campus communities.Rensselaer Polytechnic Institute is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation or gender identity national origin disability status protected veteran status or other characteristic protected by law.
Required Experience:
Manager
Employment Type
Full-Time
