Marketing Campaign Manager (Outbound B2B SaaS)

Why join Tipalti

Tipalti is one of the worlds fastest-growing fintech companies. We free finance professionals to lead by modernizing the entire payables operation. We are a well-funded late-stage start-up backed by high-profile investors. Our 2021 Series F funding round raised $270 million valuing us at over $8.3 billion. With total funding of just over $550 million and with more than 4000 global customers Tipalti is one of the most valuable private fintech companies in the world.

At Tipalti we pride ourselves on our collaborative culture the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do and keen to get the job done. Tipalti oers competitive benefits a flexible workplace career coaching and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together.

Founded in Israel in 2010 Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv Plano Toronto Vancouver London Amsterdam and Tbilisi.

About the Role

Tipalti is seeking an experienced Campaign Manager to join our marketing team. In this high-impact role you will develop launch and manage highly targeted multi-touch multi-channel prospects and nurture campaigns that meet the growth objectives of the business with a strong emphasis on driving pipeline generation.

What Youll Be Doing

• Develop and execute full-funnel integrated campaigns to build pipeline within identified target accounts/industries
• Define ideal customer profiles and develop creative innovative and engaging messaging
• Work with the creative content and web teams to deliver high quality campaign assets that resonate with the target audience
• Define and track campaign metrics to ensure business impact measured by leads opportunities pipeline generated (sourced/influenced) and bookings achieved
• Manage campaign launch and timeline ROI and data-driven improvements through optimization and be accountable for campaign results
• Communicate campaign strategy and results with stakeholders
• Contribute to the planning executing and measuring of lead generation campaigns and webinars

What Were Looking For

• 5 years of proven experience in software/SaaS marketing demand generation or campaign management
• Experience developing and executing B2B SaaS campaigns to mid-market businesses
• Experience with marketing automation CRM & project management software (Salesforce Asana Marketo preferred)
• Creative thinker that excels at multitasking in fast-paced environments
• Proactive self-starter demonstrating high initiative and critical thinking
• Proven ability to think strategically and execute while learning from data and quickly course-correcting based on the data
• Positive can-do attitude with the ability to work with marketing and sales professionals and ability to prioritise numerous projects simultaneously
• Excellent verbal and written communication skills
• Team player with the ability to collaborate cross functionally and also work independently
• Adept at juggling multiple priorities excellent attention to detail and service orientation

About you

• You are a natural collaborator and problem solver that is data-driven and hands-on.
• You have a solid understanding and background in email marketing digital marketing content marketing and multi-channel demand generation campaigns.
• You are passionate about results improving programs and testing new ideas.
• You will have expertise in a marketing campaigns/demand generation role in SaaS or a B2B tech environment
• Executing marketing campaigns end-to-end against measurable goals is what you are known for.
• Bachelors Degree in Marketing Business or related field

Our (Plano) benefits package includes:

• Hybrid working model that requires you to be in the Plano office on Monday Tuesday and Thursday
• Competitive salary and stock options
• Matching 401K
• Extended benefits Employee Assistance Program life insurance AD&D LTD
• 15 days of PTO
• Free lunch on office days
• Fresh fruit snacks & drinks in office
• Phone/internet allowance
• Regular company-wide social events
• Multiple ERG groups celebrating our diversity and creating an inclusive culture

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