ABM Analyst
ABM Analyst
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Job Description
Amex GBT is a place where colleagues find inspiration in travel as a force for good and through their work can make an impact on our industry. Were here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.
We are seeking an India-based ABM Analyst to support the execution of our global account-based marketing (ABM) programs. This is a tactical hands-on role responsible for building account audiences driving campaigns across platforms and supporting performance will work closely with our ABM Manager to bring 1:1 1:few and 1:many campaigns to life through platforms including 6sense. This is a fantastic opportunity for someone looking to grow in ABM marketing operations or RevOps by owning the day-to-day mechanics of high-impact marketing.
What Youll Do:
Support execution of global ABM campaigns by building and QAing account audiences in 6sense
Activate segments and journeys in Adobe Real-Time CDP ensuring proper alignment with campaign targeting and CRM audiences
Complete campaigns across Marketo Salesforce Outreach and paid media channels in collaboration with partner teams
Own campaign QA including audience logic suppression field mapping and tracking parameters
Maintain campaign documentation briefs audience definitions and executional calendars
Pull campaign performance metrics and assist with weekly performance dashboards
Monitor campaigns in-flight and raise flags on any audience tracking or performance issues
What Were Looking For:
24 years of experience in marketing operations campaign execution or ABM support ideally in a global or B2B setting
Hands-on experience with 6sense audience building segment logic campaign QA
Familiarity with Adobe Real-Time CDP and its use in campaign activation or audience orchestration
Experience with Marketo and Salesforce preferred
Strong attention to detail capable of handling multiple campaigns with high accuracy
Proficiency with Excel/Google Sheets and basic data QA
Comfortable working across time zones in a fast-paced cross-functional environment
Prior experience driving campaigns for global enterprise or commercial sales teams
Exposure to marketing attribution models lead lifecycle reporting or pipeline analytics
Familiarity with tools like Tableau Looker or Adobe Journey Optimizer (AJO)
Location
Gurgaon India
The #TeamGBT Experience
Work and life: Find your happy medium at Amex GBT.
Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans retirement programs parental leave adoption assistance and wellbeing resources to support you and your immediate family.
Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.
Develop the skills you want when the time is right for you with access to over 20000 courses on our learning platform leadership courses and new job openings available to internal candidates first.
We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups centered around common identities or initiatives to discuss challenges obstacles achievements and drive company awareness and action.
And much more!
All applicants will receive equal consideration for employment without regard to age sex gender (and characteristics related to sex and gender) pregnancy (and related medical conditions) race color citizenship religion disability or any other class or characteristic protected by law.
Click Here for Additional Disclosures in Accordance with the LA County Fair Chance Ordinance.
Furthermore we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data please consult the Amex GBT Recruitment Privacy Statement.
What if I dont meet every requirement If youre passionate about our mission and believe youd be a phenomenal addition to our team dont worry about checking every box; please apply anyway. You may be exactly the person were looking for!
Required Experience:
IC
Employment Type
Full-Time
