Senior Marketing Digital Analyst
Senior Marketing Digital Analyst
Posted on :
13-07-2025
Employer Active
1 Vacancy
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Monthly Salary
$ 60000 - 70000
Vacancy
1 Vacancy
Posted on :
13-07-2025
Job Description
MARKETING DIGITAL ANALYST
ABOUT YOU:
As a Marketing Digital Analyst you will play a critical role in shaping Jostens dashboard and reporting strategy uncovering key digital business insights and guiding data-driven decisions that enhance the customer journey. You will leverage your analytical expertise to track performance across digital channels optimize marketing efforts and provide strategic recommendations. Your ability to translate complex data into clear actionable insights will drive meaningful improvements across the organization.
YOU HAVE:
- Education. BA/BS degree in Computer Science Analytics Marketing Business or a related field or equivalent experience.
- Digital Analytics Expertise. 2-3 years of experience analyzing digital performance across web email social media and paid media channels. Preferred. Experience with A/B Testing Tools. Familiarity with Optimizely Google Optimize or similar platforms.
- Proficiency with Data Visualization. Hands-on experience creating interactive dashboards using Tableau Power BI or Looker. of best practices for dashboarding and reporting.
- Google Analytics Mastery. Advanced experience with Google Analytics (GA4 preferred) and Google Tag Manager including configuring goals funnels and events.
- SQL & Data Extraction Skills. Ability to write and execute SQL queries to extract and analyze data ensuring accuracy and . Knowledge of Snowflake BigQuery and relational database models.
- Strategic Insight & Communication. Strong ability to synthesize data extract key insights and present findings to senior leadership in a clear and compelling manner.
- Curiosity & Adaptability. Naturally inquisitive and adaptable able to work in fast-changing environments with complex messy data.
- Strong Analytical & Critical Thinking. Capable of identifying trends solving problems and providing data-driven recommendations.
- Detail-Oriented & Organized. Skilled at managing multiple projects with strong organizational and project management abilities.
YOU WILL:
- Analyze & Optimize Digital Performance. Track web email social and paid media performance identifying trends and optimizing marketing effectiveness.
- Develop & Maintain Dashboards. Build interactive dashboards using Tableau Power BI or Looker to monitor key KPIs.
- Extract & Interpret Data. Write SQL queries to retrieve and manipulate data ensuring accuracy and actionable insights.
- Enhance Tracking & Measurement. Configure Google Analytics (GA4) and Google Tag Manager to track user behavior and campaign success.
- Deliver Actionable Insights. Present findings and recommendations to stakeholders in clear compelling ways to support business decisions.
- Collaborate Across Teams. Partner with marketing product and data teams to implement data-driven strategies that enhance customer engagement and business outcomes.
- Typical/expected % of overnight travel:Less than 10%
LOVE WHERE YOU WORK:
- We care about your health. We offer competitive healthcare (health dental vision coverage) in addition to voluntary benefits including home and car insurance pet insurance flexible spending account amongst many more.
- We invest in your future. Our 401K plan has immediate vesting so you can start saving for retirement right away.
- We believe in flexibility. We provide hybrid work options.
- We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents you will receive 13 vacation days 8 paid sick leave 8 company paid holidays and family paid leave.
- We care about your development. We support tuition reimbursement after 6 months of service.
- We believe in pay transparency. The salary range is $60000 to $70000 with annual bonus eligibility.
APPLICATION DEADLINE: July 30 2025
ABOUT US:
Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools colleges and universities each year and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products like yearbooks letter jackets class jewelry and championship rings keep meaningful traditions alive and inspire millions of people to celebrate their unique stories milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe from North America to the Caribbean. Watch a short video about us here.
ALL ABOUT MARKETING
Our Marketing team leverages digital marketing strategies and tactics focused on schools independent sales reps parents and students to deliver the right message to the right customer at the right members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks Class Rings Graduation Products and Professional Sports. Through executing across a variety of consumer touchpoints on social e-mail and print materials the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We cant wait to show you what our Marketing Team has to offer at Jostens!
AMERICANS WITH DISABILITIES ACT (ADA):
Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process or to perform the essential functions of the position please reach out to our HR team ator .
Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
California Privacy Policy: Experience:
Senior IC
Employment Type
Full Time
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