Digital Marketing & Web Analyst
Digital Marketing & Web Analyst
Posted on :
13-07-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
13-07-2025
Job Description
POSITION PURPOSE AND SCOPE:
We are seeking a hands-on Digital Marketing & Web Analyst who will play a key role in maintaining and optimizing our digital presence across multiple platforms. This position requires strong HTML and CSS skills to directly update and manage content in Exigo our e-commerce platform as well as in WordPress and mobile app environments.
The ideal candidate will have a solid understanding of website performance user experience SEO and analytics and will think strategically about how content navigation and functionality impact both customers and the business. They will also bring a business analyst mindset helping to document and refine web processes content flows and system improvements.
This is a unique hybrid role part digital marketing analyst part web content manager part business analyst with a focus on getting things done hands-on in Exigo and related systems.Essential Responsibilities:
Other Skills:
We are seeking a hands-on Digital Marketing & Web Analyst who will play a key role in maintaining and optimizing our digital presence across multiple platforms. This position requires strong HTML and CSS skills to directly update and manage content in Exigo our e-commerce platform as well as in WordPress and mobile app environments.
The ideal candidate will have a solid understanding of website performance user experience SEO and analytics and will think strategically about how content navigation and functionality impact both customers and the business. They will also bring a business analyst mindset helping to document and refine web processes content flows and system improvements.
This is a unique hybrid role part digital marketing analyst part web content manager part business analyst with a focus on getting things done hands-on in Exigo and related systems.Essential Responsibilities:
- Directly manage and update website content landing pages product pages assets and categories in Exigo and WordPress as well as within our mobile app content system.
- Utilize HTML and CSS to create and style web content; ensure consistent user experience and branding across digital touchpoints.
- Monitor and analyze website performance SEO effectiveness user behavior (via Google Analytics Hotjar and other tools); identify opportunities for UX and conversion improvements.
- Assist in developing and documenting requirements for new digital features dashboards and reporting capabilities especially for our future back office redesign.
- Support translation management and localization of digital content for global markets.
- Contribute to the design and management of site-based tools such as AI chatbots and other customer engagement features.
- Help create business process documentation and flow diagrams related to digital marketing projects.
- Collaborate with internal teams (Marketing IT Design) to ensure content and functionality align with business needs and technical feasibility.
- Manage website-related QA test updates and new features to ensure proper implementation.
- Support marketing leadership with periodic reporting insights and recommendations to improve website and app performance.
- Support vendor interactions as needed (project scoping testing coordination) with primary vendor relationships managed by the Digital Marketing Manager.
- 13 years experience in digital marketing web content management or web analytics roles.
- Bachelors degree in Marketing Business Communications Computer Science or a related field.
- Strong HTML and CSS skills required; familiarity with JavaScript a plus but not required.
- Prior experience working with Exigo is strongly preferred or a demonstrated ability to learn proprietary platforms quickly.
- Familiarity with SEO Google Analytics Hotjar and WordPress.
- Understanding of e-commerce content flows and best practices.
- Prior experience managing or assisting with translation/localization processes is helpful.
- Strong attention to detail and organizational skills ability to manage content across multiple systems.
- Analytical mindset with ability to interpret data and turn insights into actionable recommendations.
- Excellent verbal and written communication skills.
- Business analysis thinking able to map user journeys process flows and system impacts.
- Eagerness to learn and adopt new tools (AI chatbots analytics platforms SQL Exigo modules).
- Ability to collaborate across departments and work both strategically and tactically.
Other Skills:
- Self-motivated proactive able to manage multiple priorities in a fast-paced environment.
- Flexible and adaptable willing to tackle both technical and process-oriented challenges.
- Creative problem-solver with an interest in user experience and digital marketing best practices.
Required Experience:
Manager
Employment Type
Full-Time
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