Associate Manager, Global Brand Management

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Hours:

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Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.

As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The Global Brand Management team is responsible for evolving educating and protecting the TD brand; driving the branding naming and third party risk strategies for TD owned companies and being the stewards and educators for the brand at a Global and North American level. The main role of the Associate Manager is helping imbed the brand across the organization. This will be achieved through tools education and providing brand oversight in terms of Visual Verbal and Sonic Identities. The Associate Manager will work closely with internal Marketing and Business partners as well as external agencies and vendors to ensure consistent application of the brand through all tactics and channels.

About the Role

The role requires strategic and creative expertise to ensure the spirit of the brand is applied in line with key Brand and Business objectives. The Associate Manager Global Brand Management plays a critical role in embedding and evolving the TD brand across the organization. Reporting to the Senior Group Manager this role ensures brand consistency through strategic guidance education tools and oversightspanning visual verbal and sonic identity systems. Youll partner closely with internal marketing and business teams as well as external agencies to champion our brand across touchpoints. This is both a strategic and executional role with influence across global initiatives.

Why Join Us

Youll be part of a team thats shaping how TD shows up in the worldvisually verbally and experientially. From brand design systems to brand education youll help make the TD brand a living breathing presence in everything we do.

Key Responsibilities

Brand Strategy & Stewardship

• Support the development and governance of TDs brand identity system and global brand architecture.

• Guide business units in applying the brand consistently and effectively.

• Offer brand consultation and education across teams to strengthen brand discipline.

• Drive adoption of the brand strategy and identity through guidelines training and tools.

• Proactively identify opportunities to evolve and innovate within the teams portfolio.

• Contribute to the development and governance of brand identity graphics across corporate product and service applications.

• Help maintain the internal Brand Hub including content and tech platform updates.

• Lead or support strategic design direction collaborating with designers and cross-functional stakeholders.

• Influence and support marketing and business partners through proactive brand consultation.

• Contribute to a positive collaborative team culture and demonstrate thought leadership in branding conversations.

Project & Relationship Management

• Manage one-off and mid-level brand projects ensuring on-time on-budget delivery.

• Write project briefs manage timelines and provide regular status updates.

• Work with agency and internal partners to ensure effective execution aligned with the brand.

• Act as the liaison between Global Brand and agency partners to drive brand consistency.

Education

• BA/BS in Marketing Communications Design or a related field.

Experience/Skills

• 34 years experience in an identity management or brand role within financial services corporate branding global consumer brands and/or agency experience preferred.

• Proven track record in brand identity management design systems or strategic brand development.

• Ability to lead projects developing brand assets and standards for identity graphics to work across a broad range of corporate product and service communications.

• You are curious and passionate about corporate identity brand building designs systems and identity principles with a keen awareness of the evolving landscape of available tools technologies resources and trends.

• You are a motivated driven and can help guide stakeholders to solve complex problems with simple solutions.

• Have strong communication and persuasive presentation skills that is able to articulate ideas in a clear manner encourage healthy debate and accept directional feedback. Must be able to communicate effectively both up and down an organization in order to build trust and support.

• Experience with briefing project planning timelines budgets and agency management.

• Proficient in Microsoft Office; Competence and familiarity with design software primarily Adobe apps is a plus but necessary.

• Ability to work independently and collaboratively while influencing stakeholders at all levels.

Personal Attributes

• Curious passionate and driven by brand-building excellence.

• Strategic thinker who can balance creative vision with business needs.

• Strong presenter and communicator who can inspire confidence and foster collaboration.

• Comfortable managing change ambiguity and shifting priorities with a positive mindset.

Who We Are:

TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we deliver legendary customer experiences to over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to the Bank those we serve and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers communities and colleagues.

TD is deeply committed to being a leader in customer experience that is why we believe that all colleagues no matter where they work are customer facing. As we build our business and deliver on our strategy we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether youve got years of banking experience or are just starting your career in financial services we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs were here to support you towards your goals. As an organization we keep growing and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more

Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.

Colleague Development
If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience or you want to coach and inspire your colleagues there are many different career paths within our organization at TD and were committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.

Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):