Brand and Activation Manager - Foodservice
Brand and Activation Manager - Foodservice
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$ 100000 - 125000
1 Vacancy
Job Description
About Lactalis
Join the worlds #1 dairy company and work with iconic Australian brands like Pauls Professional Ice Break Oak and Kraft. At Lactalis were a family business passionate about crafting delicious nutritious dairy products that bring people together. With over 2600 employees across Australia we collaborate with farmers customers and consumers to deliver the best dairy products in the country. Our brands including Pauls OAK Ice Break Tamar Valley Dairy Vaalia and Prsident offer a strong national footprint and exciting opportunities for growth.
About the RoleWere looking for a proactive and driven Brand & Activation Manager to join our Foodservice Marketing team. Reporting to the Marketing Manager Foodservice this role is pivotal in executing brand and activation strategies that drive growth innovation and customer engagement. Youll lead the development and execution of brand plans manage NPD and EPD projects and bring our brands to life through trade shows demonstrations and customer-facing initiatives.
This hybrid role is based in Brisbane or Melbourne with flexibility to work remotely up to 2 days per week.
- Support the development of a 3-year marketing plan aligned with the Long-Term Plan (LTP).
- Lead activation elements within the Marketing Plan including organizing and managing trade shows.
- Manage NPD and EPD projects from concept to execution including cross-functional collaboration with Sales R&D and Production.
- Develop compelling sales tools and customer presentations to support product launches.
Activation & Customer Engagement
- Lead the planning and execution of trade shows demonstration days and wholesaler catalogue schedules.
- Maintain and evolve trade presenter templates for use across the team.
Budget & Performance Management
- Manage the marketing and activation budget ensuring alignment with financial targets.
- Analyse sales performance and provide monthly reporting with actionable insights.
Experience & Skills
- Bachelors degree in Business Marketing or a related field (or equivalent experience).
- 3 years of experience in brand management within the FMCG industry (ideally time within Foodservice) with a track record of driving brand growth and market share.
- Strong project management and cross-functional leadership skills with the ability to manage multiple projects simultaneously
- Analytical mindset with proficiency in analysing P&Ls and sales data to inform strategy.
- Budget management experience with a demonstrated ability to optimize spending and drive ROI.
- Experience in the dairy or food industry is preferred but not essential.
- A resourceful problem-solver with a passion for driving growth.
- Someone who thrives in a fast-paced environment and enjoys rolling up their sleeves.
- A team player who communicates clearly and collaborates effectively.
- A curious thinker who challenges the status quo and drives continuous improvement.
At Lactalis youll be part of a supportive and passionate team that values ambition engagement and simplicity. Youll have the opportunity to make a real impact in a dynamic and growing business.
Ready to bring your brand and activation expertise to the table Apply now and help shape the future of Foodservice at Lactalis!
Required Experience:
Manager
Employment Type
Full-Time
