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Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live Off The Wall embracing the youthful spirit of freedom non-conformity and relentless progression. Yesterdays Off The Wall moment is todays new normal and at Vans we believe in constantly outdoing ourselves. Together with our communities across the globe our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.
So before we get to the job details take a minute to learn a little more about us our values and our culture. If you can see yourself working side-by-side with a team of people who think and live Off the Wall Vans just may be the place for you.
To learn more about our values and our culture visit Vans Careers or .
What will you do
A day in the life of a Manager Global Analytics at Vans might look like this.
As a member of Vans Global Analytics & Consumer Insights department within the Global Strategy & Transformation function the Manager Global Analytics generates global insights that drive Vans brand strategy with the goal of driving sustained growth in earned profitable revenue. You will closely partner with global and regional teams that span consumer insights marketing merchandising planning finance stores and eCommerce and collaborate with data and analytics experts within Vans and VFs central functions to deliver robust actionable insights. In this consultative role you will ensure that insights are created with the consumer in mind to inform data-driven decisions that enhance consumer acquisition engagement and retention of our consumer base ultimately expanding consumer lifetime value (CLV).
This role focuses on leveraging data & insights to fuel growth combining deep analytical skills strategic foresight and the ability to influence cross-functional teams. By identifying actionable insight and unlocking growth opportunities through the lens of consumer value you will play a key role in shaping Vans consumer-centric culture and growth agenda. You possess strong analytical and story-telling skills a deep curiosity in consumer behavior a solid understanding of retail business dynamics and the ability to take part in digital and data upskilling to help the organization develop a data-informed approach to strategic business decisions.
This role reports into the VP Global Analytics & Consumer Insights and is located in Costa Mesa CA. Since building effective relationships across various partners will be crucial for success this is a hybrid role with the expectation to spend at least three days in the office.
As the Global Analytics Manager youll be a key architect of Vans data-driven transformation. Your insights will directly shape global strategies across product marketing retail and digital helping Vans stay ahead in a rapidly evolving consumer landscape.
Lets break down that day-in-the-life a bit more.
Listen to and understand business partners reporting and insights needs.
Partner with regional analytics teams to create standards for reporting/analyses to enable globally consistent tracking of business trends and facilitate the global amalgamation and translation of the regional data into global insights.
Conduct analyses by querying cloud-based data warehouses and other data sources leveraging SQL and other analytics methods.
Develop and maintain dashboardsand self-service tools to democratize access to key performance metrics across the organization.
Proactively generate forward-looking recommendations to unlock growth opportunities presenting findings and actionable strategies to leadership teams.
Identify actionable insights and recommend strategies to optimize consumer-driven value creation derived from translating and illuminating:
revenue trends (e.g. sell-in/sell-out key selling seasons regional differences )
consumer trends (e.g. acquisition/retention CLV drivers shopper journey voice of the consumer demographic/segment profiles )
product/merchandising patterns (e.g. purchaser profiles market basket analysis product lifecycle )
marketing analytics (e.g. interpretation of MMM marketing ROI social brand signals search trends ) and
channel health (e.g. store & digital traffic conversion )
Partner with consumer insights and central analytics functions to understand and incorporate broader market trends into first-party-data-driven insights.
Present complex findings in a clear compelling manner to non-technical business stakeholders.
Monitor and evaluate the impactof strategic initiatives using KPIs and post-implementation analysis to inform future planning.
What do you need to succeed
We all have unique skills that we bring to work and celebrate every day. For this role there are foundation skills youll need to succeed and excel. Additionally while formal education in a related field is great to have we are most interested in your 5 years of experience and professional achievements.
The foundation skills you will need in this position are:
Highly curious seeking to understand consumer behavior and how their actions are impacted by macro forces business strategy and executional tactics. Eagerness to learn.
Practical experience in consumer analytics business intelligence with foundational understanding of marketing metrics & reporting ideally within a consumer retail or digital marketplace environment. Financial acumen.
Demonstrated ability to translate complex data into actionable insights and communicate findings to both technical and non-technical stakeholders including leadership.
Creative and collaborative approach to analytical problem-solving.
Strong technical and analytical skills; SQL skills required; experience with cloud-based data platforms; proficiency with data visualization tools (PowerBI).
Experience in retail eCommerce or consumer goods.
Self-starter able to manage multiple priorities and multiple stakeholders.
There are also a few skills that are not required but preferred.
Curiosity and commitment to embrace and leverage AI/ML tools in day-to-day tasks ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
Python for advanced analytics.
Familiarity with marketing mix modeling (MMM).
What do we offer you
At Vans we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions a competitive compensation package and a strong benefits package that includes medical dental vision and 401(k).
Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect connection and authenticity. Our focus on DEI is at the foundation of who we are and what we do.
To learn more about Vans benefits package follow this and click Looking to Join VF.
To learn more about Vans Diversity and Inclusion efforts go to .
Now WE have a question for YOU.
Are you in
Hiring Range:
$96768.00 USD - $120960.00 USD annuallyIncentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan sales incentive orcommissionpotential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation: You can review a general overview of each benefit program offered including this years medical plan rates on and by clicking Looking to Join VF Detailed information on your benefits will be provided during the hiring process.
Please note our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position we comply with all local state and federal laws.
At VF we value a diverse inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status domestic partner status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability please contact us at . VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements including but not limited to the San Francisco Fair Chance Ordinance VF will consider for employment qualified applicants with arrest and conviction records.
Required Experience:
Exec
Full-Time