Essential Job Results

Strategy & Planning

• Own the end-to-end planning of lifecycle email marketing campaigns ensuring alignment with business objectives and customer needs.
• Collaborate with stakeholders across Creative Analytics Product and Development teams to define campaign strategy content and goals.
• Monitor campaign KPIs (e.g. open rate CTR conversions revenue churn) and provide data-driven insights and recommendations.

Project Management & Execution

• Translate marketing initiatives into clear business requirements using Confluence including user scenarios journey logic and platform dependencies.
• Break down requests into implementation-ready Jira tickets ensuring alignment with technical feasibility and sprint capacity.
• Lead UAT (User Acceptance Testing) and provide final marketing sign-off for campaigns and enhancements.
• Manage project timelines and CRM roadmaps ensuring timely execution and delivery.

Cross-Functional Coordination

• Serve as the primary point of contact for questions related to journey builds regardless of whether they are fully in SFMC or involve additional platforms (e.g. AIQ Data Cloud).
• Join grooming and sprint planning calls to align business goals with technical execution and backlog priorities.
• Partner closely with the Solution Architect to assess level of effort and impact when reviewing intake requests.
• Collaborate with Production Support to flag issues and monitor resolution (ticket creation handled by Prod Support team).

Process & Optimization

• Maintain and prioritize the Sprint Backlog (Epics/Stories) based on business value and effort.
• Create and manage tasks/projects in Asana to track continuous improvements and key changes.
• Drive ongoing process optimization for CRM operations to improve efficiency scale and results.

Reporting & Analysis

• Analyze CRM campaign performance and audience behavior to identify trends insights and opportunities.
• Regularly report on lifecycle performance and identify strategies to increase engagement conversion and retention.

Additional Responsibilities

• Cross training in other roles in the department to assist when needed.

• Other duties as assigned.

Supervisory Responsibilities

• No

Job Requirements

• Experience with Salesforce Marketing Cloud
• Strong project management skills
• Understanding of Agile methodologies and sprint planning is a plus
• Proven ability to write clear and actionable business requirements and user stories
• Data-driven mindset with strong analytical skills; comfort interpreting CRM metrics to inform decisions
• Exceptional communication and collaboration skills; experience working across cross-functional teams
• Detail-oriented with a passion for process quality and continuous improvement
• Experience using customer data to build sophisticated segments and triggered campaigns
• Familiarity with basic SQL or HTML/CSS for email
• Marketing Cloud Certifications a plus
• On-site presence at our Manhattan Beach office two days per week

Education and Experience

• Bachelors Degree
• 7 years of experience in CRM lifecycle marketing or related fields preferably in a digital or eCommerce environment

The annual salary range for this role is $130000 - $150000 USD.

About Skechers
Skechers (NYSE: SKX) a global Fortune 500 brand develops and markets a diverse range of lifestyle and performance footwear apparel and accessories. Developing comfort technologies is the foundation of all we do delivering stylish innovative and quality products. Serving over 180 countries and territories Skechers connects customers to products through department and specialty stores e-commerce and digital stores and through our more than 5200 company-and third-party-owned retail locations. Headquartered in Southern California with offices and distribution centers around the globe Skechers has spent 30 years helping people of all ages look and feel good.

Equal Employment Opportunity
Skechers is committed to providing a safe inclusive and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race color religion gender gender identification and expression national origin marital status age disability genetic information military status sexual orientation or any other protected characteristic established by local state or federal law.

Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing
To perform this job successfully an individual must be able to perform each job responsibility satisfactorily. The skills abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities who are otherwise qualified for the job position to perform the essential functions.