Product Owner, Media OS
Product Owner, Media OS
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Job Description
IQVIA Digital powers exceptional brand experiences delivering innovative solutions based on a customer-first insights-driven and integrated omnichannel provide authenticated privacy-enhanced data and analytics innovative fit-for-purpose healthcare technology and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data advanced analytics technology solutions and clinical research services for the life sciences industry. Learn more at
Media OS is a foundational pillar of IQVIA Digitals growth strategy particularly as we scale agency partnerships and deepen our focus on customer-centric marketing. The platform plays a critical role in how IQVIA activates its differentiated healthcare data across digital channels powering media execution informing planning decisions and driving measurable outcomes.
The Product Owner will be responsible for defining and executing the product strategy for a specific area of Media OS with a focus on growing media and digital data spend that originates in or is executed through the platform. This includes partnering cross-functionally with engineering GTM client services and strategy teams to deliver best-in-class capabilities across audience creation planning and activation.
Job Overview
Owns the roadmap for integrations between our internal platform and third-party AdTech marketing and SaaS systems. This role delivers incremental value aligned to defined business goals driving execution across audience creation planning ad buying and measurement workflows. This candidate will also build trust with engineers and other internal stakeholders contribute to product strategy and ensure integrations are robust scalable and aligned with client and business needs.
Essential Functions:
- Builds and executes a roadmap for integrations with third-party platforms such as DSPs SSPs DMPs CRMs etc. to support omnichannel healthcare marketing.
- Develops strong collaborative relationships across engineering client services operations and GTM teams.
- Translates roadmap initiatives into actionable user stories and detailed requirements with clear acceptance criteria.
- Owns the full lifecycle of platform integrationsincluding planning implementation testing release coordination and supportfor use cases including audience activation ad buying and delivery and measurement.
- Leads product discovery to improve predictability and ROI for development efforts.
- Prioritizes backlog items based on impact feasibility and alignment to broader product strategy.
- Partners with support engineering and operations teams to triage and resolve platform or integration-related issues in a timely manner.
- Supports internal enablement through documentation training demos and cross-functional alignment.
- Monitors product health and performance resolves issues and incorporates internal and client feedback into future iterations.
Qualifications:
- Bachelors degree in a technical quantitative or related liberal arts field (e.g. Computer Science Economics Data Science or similar) or equivalent experience.
- 46 years of product management or product ownership experience ideally within AdTech MarTech or digital media.
- Experience managing SaaS platform integrations and third-party partnerships including onboarding third-party data resolving identities and activating audiences across media platforms.
- Familiarity with systems like The Trade Desk LiveRamp Snowflake and Salesforce is a plus.
- Strong collaboration and communication skills with a demonstrated ability to
- Proficient in Agile development workflows; experienced in writing user stories managing backlogs and running sprint ceremonies.
- Analytical mindset with an understanding of data flows event tracking and system integrations in digital advertising environments.
- Experience working in regulated industries like healthcare or life sciences is preferred.
- Familiarity with privacy frameworks (e.g. HIPAA consent-based targeting) and data governance best practices is a plus.
#IQVIADIGITAL
IQVIA is a leading global provider of clinical research services commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at
IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other status protected by applicable law. potential base pay range for this role when annualized is $87000.00 - $217600.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge skills education and experience; location; and/or schedule (full or part-time). Dependent on the position offered incentive plans bonuses and/or other forms of compensation may be offered in addition to a range of health and welfare and/or other benefits.
Employment Type
Full-Time
